Say Hola to 'Tek Lado,' a New Free Bilingual Culture Magazine in Philadelphia
Tek Lado, a bilingual publication for the tech-savvy generation, has made its debut in Philadelphia. A dream come true for geeks and gamers, the new pop culture magazine targets Hispanic and non-Hispanic techies.
The Philadelphia-based magazine features cultural articles in Spanish, English, and everyone’s favorite language, Spanglish! Covering everything from film reviews to gaming news to the coolest smartphone, you will not be disappointed.
Though the magazine is meant to engage all audiences, it particularly caters to a growing demographic of Latinos who use social media and mobile technology at a high rate—a demographic that is rarely addressed in the publication world.
Publisher, Mel Gomez, and Editor-in-Chief, Liz Spikol, definitely know how to strike their audience’s interest best. Liz Spikol, former editor at Philadelphia Weekly and lover of the Spanish language, said that editing this magazine was a “dream come true.”
The magazine team tends to spotlight hot topics like social networking, digital inclusion, mobile-wireless, Internet, online dating, community issues, computing, entertainment, gaming, and gadgets.
While most bilingual magazines concentrate on news and events happening around the world, Tek Lado is unique because it tries to connect with its audience in a different way. The goal of the magazine is to broaden the reach of the cultural conversation about technology.
Another different aspect of the magazine is the way it is using QR codes, matrix barcodes readable by smartphones, cameras, and QR scanners. The use of these QR codes make the web site extremely innovative, offering articles in both English and Spanish.
Follow Tek Lado on Twitter.
Check out www.tek-lado.com for more information about the magazine and keep an eye out for the Hispanic tech magazine at schools and businesses around the city, as well as red honor box locations. The next print issue is set to come out on November 22, so be sure to make your way to that red honor box!