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Visit Philly: 5 Ways It Crushes Tourism Market With Content


Philadelphia is simply doing a great job with tourism. Not only a great job, but also the best job. Visit Philadelphia is not only a blog, but it's also a team of experts that write about wonderful engaging destination content about Philly, the City of Brotherly Love.


Here are five reasons they are so good at what they do.

Visit Philadelphia

1. Teamwork Produces Amazing Results

Both Paula Butler (Vice President of Communications) and Caroline Bean (Director of Social Media for Visit Philadelphia) who are responsible for several awards in media relations and reaching multiple audiences worldwide at seminars and conventions, understand that teamwork is the core element to their success. All kinds of content, whether it is in words, pictures or video, must be a team effort. Bean states that building a strong team is an investment and a core element towards success.


2. Industry Peers Recognize Them

A number of international industry professionals as well as media outlets look up to Philadelphia’s marketing success as a destination city. According to Quantcast, Visit Philadelphia's site (www.visitphilly.com)  is the most visited site for the top 10 largest U.S. cities.


3. Valuable Content Gears Their Social Media Strategy

Bean continues to detail that that the site’s marketing strategy is not centered on their own site, but also sends visits to partner websites. The content is diversified with web pages, videos with video captioning (that can be done by video captioning services), photos, graphics, blog posts, itineraries, and press releases are elements that fuel their social media marketing process. This strategy leads to engaging with fans and not having to worry so much about finding content.


4. Impressive Statistics and Metrics Speak for their Success

In looking at how Visit Philadelphia and their partner site, www.uwishunu.com,  increased their combined site visits, it is clear that they have been doing things right. From 2010 to 2012, the sites had around 4 million combined visits, and more than doubled site visits in 2012 with nearly 8.7 combined site visits. The overall site visitor impression of the sites indicated that these sites improved their view of how they saw Philadelphia after reviewing content in the sites.


5. They Understand What Kind of Content Their Readers Want

A massive amount of people are fascinated by culinary content. Visit Philly is well aware of this trend. Food and dining content is always among the top three areas of interest among site visitors. More than 75% of people traveling to a city abroad are considered to be culinary travelers, and around 40% of travelers decided to go to their location based on food or drink options, seeking out memorable culinary experiences.


According to a University of Florida 2013 report with the title of “A Flash of Culinary Tourism,” there were around 39 million American leisure travelers that decided on a destination with the primary criteria of the culinary activities that were available—while around 35 million travelers still looked into the culinary activities after deciding on their trip destination.


In Summary, Visit Philadelphia is Amazing!

Visit Philadelphia’s success clearly shows us that destinations, as well as travel industry sectors that invest in creating valuable content as their key marketing strategy, are going to be at the head of the market. Site platforms that work on constantly enhancing their content strategy will always be a step ahead of the competition, and will be able to track their content, how it was shared, and which results came from creating content. An important trend that captures user’s attention is shifting to videos. This way of connecting to site visitors is imperative for these web sites, additional sites and mainstream social media platforms. Keeping content amazing with quality content videos should be the key factor for 2018.


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.


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