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The economy has had its ups and downs, but millions of Americans are still confident enough to be starting their own companies, according to new data from Babson College. Small businesses are finding it easier to take out loans from local banks among other positive signs.

 

Before you quit your day job hoping to launch the enterprise you’ve always dreamed about owning, however, it would be smarter to first develop the skills you’ll need for your idea to be successful. If you live in Philadelphia, a uniquely abundant number of resources to assist in the small business development process that are available.Top Business Development Resources for Budding Entrepreneurs in Philly


SCORE


Score, a nationwide organization, offers its services to those in the Philly area who are interested in going into business. Its mission is to provide mentoring programs that help in the process of getting new businesses off the ground. SCORE goes well beyond offering workshops and general advice on their website. It links prospective entrepreneurs with mentors who provide real life guidance based on their own experience creating business plans and making them real.


City of Philadelphia Business Services


National and state government agencies are some of the last markets companies consider selling into when getting started. You don’t have to be Lockheed Martin or AT&T, however, to win government contracts. You just have to familiarize yourself with the certification steps that are necessary to do so, which might seem complex, but the City of Philadelphia Business Services is part of the local government, so they’re particularly knowledgeable about what it takes. They also provide extensive assistance with issues such as tax preparation and bidding for state contracts.


Girl Develop It


If you’re a young woman interested in launching a business that’s tech driven, Girl Develop It is ready to assist. It’s nonprofit, so the programs they offer to women looking to hone software and web development skills they weren’t able to in formal school settings, are game changers for many. Students who've completed online degrees may enjoy attending GDI workshops that sell out quickly. They’re affordable, popular and draw women of diverse backgrounds. 163,000 members participate in their programs, not only in Philly but around the U.S. It’s a superb network.


StartupPHL


StartupPHL is an organization run jointly by the local Department of Commerce and a community non profit economic development corporation known as Philadelphia Industrial Development Corporation (PIDC). StartupPHL strives to stimulate the tech economy and culture in Philly, so this is where you come when you’re an early stage tech company seeking seed money.


Sustainable Business Network of Greater Philadelphia


The Sustainable Business Network of Greater Philadelphia spreads awareness about green business. It's actually made up of a variety of small companies around the Philly area invested in doing business in a green friendly way. A partnership of organizations already engaging in sustainable business practices that are ecologically responsible and good for the environment, it's got a distinctive mission. Those interested in adopting green policies and practices can benefit from the many programs and resources made available here.


The Women’s Business Development Center


The Women’s Business Development Center first opened in 1995. Women who want to start and run their own businesses will find an array of help here. The center assists both those already operating small ventures of their own as well as those who are just considering the idea. The assistance offered includes everything from workshops led by panels of experts to classes you can participate in online.

 

It takes heart to go out on your own instead of working for someone else because the risks are so much greater. Almost everyone thinks about being their own boss at least once though, so if you’re one of them and a Philadelphian, there have never been more ways to ramp up for that moment.

 

Brett Clawson is a business owner and entrepreneur with over 10 years of experience. In his free time, he enjoys writing and learning about emerging business trends.

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Having an eco-friendly home is a must. People have been converting their homes more and more to make sure that they don’t need to consume as many resources.

 

Philadelphia is actually doing well when it comes to green living, ranked at number eight in the nation for green residential projects. In spite of this, it is troubling that the UN recently posted that the world has 12 years to reduce the impact that people are making on the environment before we face catastrophe.

Photo: ArchitecturalDigest.com

Of course, one person can’t make the change alone to save the world. But if one person turns to hundreds and hundreds turn to thousands, we're able to stop global warming one step at a time.

 

Regardless of whether you are in Philadelphia or the other side of the world, going green is no longer a choice. It should be regarded as a personal responsibility. By making simple changes to your home, you can create an eco-friendly environment that you and your kids can thrive in.

1. Be More Conscious of Light

We flip on the switch every time we enter a room. The problem is that we often forget to turn off the lights in the rooms that we leave. There’s really no need to have the lights on in rooms that we’re not using. By making the simple effort of turning off the light, you can reduce the impact that you’re making. To do even more, go through your rooms and change all the light bulbs to LED. That way you won’t have to worry about the lightbulb wasting energy when you have them turned on. Another great way to save energy when it comes to electricity is by using solar panels. You can look into the cost of solar panels to make sure that it would be in your long-term budget.

2. Recycle More

Another great way to take steps to do more for the environment is by recycling rather than throwing stuff away. When the garbage truck picks up the trash every week, we don’t really pause to think where all of it goes. We don’t consider the landfills that are filling up every day and the consequences of filling the ground with things that take thousands of years to decompose. To stop that process, find ways to recycle instead. Use products that have recyclable packaging so that the process becomes even easier. If you can, start a compost bin in your backyard and start a garden. That way you can throw away food and use it to grow your new food. Citizens in Philadelphia can recycle many different items, but items like light bulbs, plastic bags, tissues, or paper towels are not acceptable recyclables. You can find a complete list of items on Philly’s recycling guide.

3. Eat Less Meat

The meat industry is responsible for a surprising amount of pollution. There’s runoff from the farms, methane from the waste produced, and the main cause of deforestation is due to the meat industry as well. Although livestock only contributes to 18% of calories, they take up 83% of farmlands. If the land that was used for animal agriculture was used for plant growth instead, we could feed the entire population of the earth and have a chance at ending world hunger. By cutting meat (even a little bit) from your diet, you’re saving the environment the people starving.

4. Use Less Water

Of course, there’s a certain amount of water that you can’t help but use each day. But there’s a lot of water that we also waste. Sometimes, we stand in the water in the shower too long. Other times, the water is left on while we brush our teeth. By turning the water off, taking shorter showers, and taking showers instead of baths, you save a ton of water. To heat up water, you have to use gas. In order to decrease the amount of gas that you use each day, try and take showers that are just a bit colder.

5. Use Your Car Less

Your car won’t mind if it sits in the garage a bit more than usual. Rather than going out in a single car, try carpooling with other people. When that’s not available, take the bus or another form so public transportation. If you’re close enough to walk, then walk or ride a bike to reduce the number of emissions that come from transportation.

The best thing that you can do is to make constant and consistent changes to your life that will make it more eco-friendly. Get your friends, family and neighbors involved in the movement to create a more sustainable environment. With increased activism, Philly could easily rank number one for green residential projects in upcoming years!

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter. 

 

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Photo: ArchitecturalDigest.com


Graduation is an exciting time for college students, but it can also be a nerve-wracking one. The transition from student to professional can seem like it's supposed to be instantaneous. Because of those expectations, many college graduates end up feeling lost and bewildered as they try to jump-start their careers. That doesn't have to be you.

How To Find A Quality Job After College

Try to keep things in perspective after graduation. You’ve just finished a rigorous study of many subjects which demanded many late nights and early mornings. You probably had to drink a few too many energy drinks to stay alert during class. Life is different in the professional world, but you will make the transition with time, just as you did from high school to college. Now, with that in mind, here are some ways to find a quality job after college.

Finalize your resume


Right out of college, you won't have a resumé that's packed to the gills with jobs, but that doesn't mean you can't create a persuasive resume. You need to focus on what skills you've gained and how they'll be marketable in your professional life. For starters, you can consider your college career. What was your major and how did your classes help you develop? If your degree is going to be in computer science, tout the various programming languages you're proficient in. Any internships that you took part in should also be on your resumé. Part-time jobs, such as ones in the service industry, might not be entirely relevant to the jobs you're looking for, but they're still worth mentioning in the early stages of your career and can demonstrate desirable job skills, such as teamwork and problem-solving.

Network


You have a strong GPA and are about to get a college diploma? That's great, but you're unfortunately not alone. Competition among college graduates for jobs is fierce. To stand out amongst the crowd, you have to put yourself out there. Networking simply means you put your name on the lips of just about every professional you can. This can be done through professional events, such as job fairs, through speaking to family members, or just by pure happenstance. The point is to build up as many contacts as possible. Don't put too much pressure on them. Simply say that you're about to graduate and are looking to start your career. When openings are available, they should have you in mind.

Learn how to interview


The job interview is a situation that puts many on edge. While indeed stressful, they can be made much more bearable through preparing and learning how to interview. Success in a job interview starts with confidence. You need to show the interviewer that you're the best person for whatever job you're interviewing for. To build your confidence, you need to research. Learn all about the job you're interviewing for, from its history to its department heads. You can also learn to work through your nerves. Coaching for interviews for college grads is available and should be taken advantage of as soon as you can.

Build skills


If you think your resumé is lacking actual, desirable skills (between generic qualities like "detail-oriented" or "highly-motivated"), now is the time to start boosting it. Look for what the most sought-after "hard skills" (ones that are able to be properly measured) are. Take time to get familiar with as many of these as possible. This could mean increasing your typing speed, learning a programming language, or developing Spanish fluency. Learning new skills can help show your versatility to employers and further your brainpower.

Conclusion

 

A good job after college might not be your dream job, but it can definitely be one that's satisfying and teaches you invaluable skills. In the months ahead of your graduation, you should be putting as much time and energy as possible into polishing your resumé, making connections, learning to interview, and building your skills. When it comes time to apply, you'll show managers that you have what it takes to work for them.

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter. 

 

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If you are an entrepreneur who is facing problems with performance, both business and personal, then you have to take measures to ensure your health and that of your business are optimal. Here is how:

1. ConnectImage result for personal business health

There is a need for entrepreneurs and small business owners to have a community. This is because entrepreneurs are more robust together. In the modern economy, personal connections and networking are more significant than ever.

 

When you are the sole decision-maker in your business, the company’s success falls on you. Connecting with other small business owners who are aware of exactly what you are facing is essential. Additionally, social connections have a long-term effect on our health similar to quitting smoking and eating well.

2. Take a Class

Mastery of a new object or task can lead to improvement in your cognitive functioning. Creating sufficient time to attend a course in business is not feasible for every business owner. Therefore, learning any skill online is a start. In the long run, being an expert in a new skill could lead your business to be on the front line of a business trend. Hence, short-run investment of time could lead to payoffs in the long run.

3. Set a Bedtime

Coming up with a balanced business budget, creating a business plan, and preparing payroll will always compete with your sleeping time. However, there will always be long-term impacts of denying yourself sleep. These include cardiovascular diseases, mental health problems, diabetes, and obesity. Additionally, lack of sleep can have adverse effects on your business. According to a study by Harvard Medical School, sleep deprivation costs the economy of US $63 billion annually as a result of lost productivity. Lacking sleep reduces your work output level and reduces innovation. Therefore, make a commitment to sleep early and have enough sleep.

4. Eat Healthy

Eating healthy is an easy way to live a life that is healthy. Even the tiniest changes can lead to a significant difference. For instance, replacing soda with water is a fast way to reduce the intake of sugar and reduce weight. Also, eating low carb foods can quickly reduce your weight. You can do this by carrying your own food to work that is rich in vegetables, fruits, and proteins as opposed to carbs.

5. Exercise

Daily workout routines keep your mind fresh while keeping you happy. An essential key to success is to maintain a positive outlook and mindset. Due to all the challenges that business owners face on a daily basis, any edge can be beneficial. More benefits of working out for entrepreneurs include improved problem-solving skills and better work-life balance. You can work out at any time but morning is the best time. A morning workout will get you in the right mind frame to efficiently handle your tasks.

6. Learn Stress Management

As an entrepreneur, avoiding stress is not possible. However, you can learn to manage it. It is essential that you learn to control it and prevent it from impacting your decision making process and mindset. In addition to affecting your personal health, stress also negatively affects your business. Stress can destroy relationships with both potential and current clients if you allow it. Hence, learn to keep stress at bay and manage it during significant times. This is important because the more successful your business becomes, the more stress you will face as a result of a wide variety of challenges.

7. Create a Routine

Maintaining a regular routine is excellent for holding yourself accountable and staying on track. When you have a lot to do, you will find yourself accomplishing tasks quicker if you have a routine. While the toughest part is actually doing it, you will get used to the routine with time.

 

Maintaining the health of your business together with your personal health is key to your success as an entrepreneur. This will offer both growth and sustainability for your business.

 

Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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Surprisingly, the smartest people sometimes make the worst money mistakes. The principles of behavioral economics guide most financial moves that people make. Unfortunately, some people make financial decisions based on their emotions, rather than on rational thinking. Learning to balance your finances and meeting your short-term and long-term financial obligations is an essential skill. However, making these money mistakes makes it harder than it should be to achieve your financial requirements.


Fortunately, you can make these mistakes and set up yourself for economic success in the future by avoiding these common mistakes.Image result for money mistakes


Spending every penny

The secret to avoiding most money mistakes and achieving your financial goals is by saving money. However, you cannot save money when you spend everything you earn. You can avoid spending all your income by focusing on your dreams and using them as motivation. Also, ensure that the dream that comes top in your priority list comes first on your disposable income. The other trick to avoid this common money mistake is to know your income and expenditure.

 

You can consider dedicating 50 percent of your income to home necessities, such as debt payments, food, housing, transportation, and medical care. Allocate five percent of your income to a savings account to take care of one-off and unexpected expenses like replacing your gadgets and attending events. Also, contribute 15 percent of your pretax income to retirement savings.


Not saving for retirement when you are employed

Most people have reasons, or rather excuses for not saving for retirement. However, you need to save for your retirement now that you are making money because you will be in a position in the future to make money, yet you will still have to support yourself. Therefore, you need to set aside part of every dollar that you earn now that you can work towards funding your non-working years. You can open an account with the retirement authorities if your employer does not provide a retirement savings plan.


Running up credit cards or carrying a balance

You have at some point in life build up a pile of credit card debt. A shopping trip here, dinner here, road trip here, and before you realize it, the minimum payment on your credit card balance takes a substantial chunk of your paycheck. Consequently, interest charges add up, which saps your ability to save towards your financial objectives. The best way to avoid this mistake is to make timely payments and avoiding carrying balances on your credit cards from one month to another. Also, you can consider negotiating lower interest rates than before if you do not have balances. Also, if you frequently rely on your credit cards to cater for essentials or unexpected expenses, you should review your spending habits and work towards having an emergency fund.


Not having life and auto insurance

You should consider what happens to your family or children in the event of your death. You need to invest in an adequate life insurance policy to ensure that your family is protected in the eventuality of your sudden death. Also, you should avoid driving around with an insured car; it can make you broke before you even realize it. You should search around for the best auto insurance near me. The truth is that you don't save money by avoiding insurance. Instead, you risk being bankrupt.


Never-ending payments

You need to ask yourself why you have constant payments and consider whether or not you require the items. Items, such as fancy gym memberships, cable television, and music services usually force you to pay continuously, but you are left owning nothing. You can consider coming up with a leaner lifestyle to reduce the never-ending payments to fatten your savings. Similarly, you should avoid spending too much money on your house. Unless you have a huge family, you should avoid living in a big house because it will eventually drain your finances.

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter. 

 

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Photo: kiplinger.com



Seeking out and applying for a new job can be intimidating, especially if you don’t know what hiring managers are looking for. However, there are valuable steps you can take to make a powerful, lasting and positive impression on others, whether it be recruiters or just people you network with. Taking these steps can also improve your chances of landing the job you really want. If you are in the market for a new job, here are five easy ways to stand out from other applicants.


Image result for job applicant stand out

1. Write a Stellar Resume


If you want to stand out from the crowd and prove you are the best applicant for the job, you will need to craft a professional and effective resume. Your resume may be the most important component of your job search, and more than likely, it will have a huge impact on whether you are called in for an interview. Studies show that managers spend a relatively brief amount of time actually reading resumes, an average of 10 seconds, so you must create a document that grabs the attention of readers within that time. Make sure they read the skills and experiences you want to highlight by placing them towards the top of your resume.

 

If you aren’t sure how to make your resume a page or less, or how to maximize the information you put on it, you may want to consider hiring a professional resume writing service such as Employment Boost. They can provide helpful insight and make your resume crisp, concise, and marketable.


However, if you are going to write your own resume, it can help to do the following:


Use a unique and visually appealing format.

Proofread to avoid misspelling words and making grammatical errors.

Limit your resume to one page in length (this is not a hard and fast rule).

Write a powerful and compelling professional summary.

Incorporate keywords from the initial job posting into your resume.


When writing your resume, only include information about past jobs if they are related to or required the same skills as the one you are applying for.


2. Follow Up


Very few applicants actually follow up after a job interview, but many don’t realize doing so can land you the job and set you apart from other applicants. It is wise and looks really good to send a thank-you email or note within 24 hours after the interview. About a week later, send out another email if you haven’t heard anything back from the interviewer. Use this second email to promote yourself again and highlight your talents. Following up can show the hiring manager you are genuinely interested in the job you applied for.


3. Write a “Pain Letter”


Instead of a run-of-the-mill cover letter, you may want to submit a “pain letter” in instead. A pain letter, much like a cover letter, underscores your qualifications and interest in the job. However, unlike a cover letter, it identifies a problem the company or department is facing and provides a detailed solution. Applicants can use a pain letter as an opportunity to show off their knowledge base and prove they are the right candidate for the job. Remember, a cover letter isn’t about what the company can do for you, but rather how you can be an asset to the company. Make them desperate to hire you!


4. Ask Detailed Questions


It can be easy to forget an interview is supposed to be a two-way street and interviewers will be expecting you to ask questions. During most interviews, hiring managers will set aside time for your questions about the position and the company, and if you do not have any lined up, you may come off as unprepared and uninterested. Most companies will expect you to inquire about:


Compensation and employment benefits

Potential advancement opportunities

Problems faced by the company or department

Company culture and expectations


If there is no posted salary, it is acceptable to inquire about compensation – you may want to avoid working for companies that do not discuss salary when hiring.


5. Utilize Your Professional Network


Networking can be immensely helpful during a job search, and if you can contact a recruiter or hiring manager prior to applying or interviewing, you can greatly improve your chances of getting hired. Reaching out to company workers beforehand can also prove you have an interest in the company and the open position. Even just reaching out to your network for informational interviews can be a huge bonus. Don’t necessarily go just to ask for a job, but to ask for advice, get referrals, and build rapport within the company.


Stand Out for the Right Reasons

 

By keeping the tips listed above in mind, you can stand out for all the right reasons and increase your chances of getting the job you desire.

 

Seeking out and applying for a new job can be intimidating, especially if you don’t know what hiring managers are looking for. Virtually everyone will have the task of having to find a new job eventually, but many people do not know there are steps you can take to make a powerful, lasting, and most importantly, positive, impression on others. Taking these steps can also improve your chances of landing the job you really want.

 

If you are in the market for a new job, here are five easy ways to stand out from other applicants.


Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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If you are starting a business in Philadelphia, then you are in luck. While you might feel overwhelmed with figuring out what kind of business you're going to start. It's not going to be as difficult as you think. Philly has a range of market opportunities that work well for startups whether you are focusing on technology, service, design, or some other key need.


Here are some ideas that can bring back major returns for a startup: Great Startup Ideas to have in Philadelphia


Health

You can't get much broader than the health market if you want to create a startup that appeals to the most amount of users possible. However, be careful of going too broad. There are already enough people interested in the general health market that you have plenty of room to specialize.


If you niche down on something like health for people looking to increase muscle, reduce their weight, or improve their marathon time, then you already have a smaller segment to focus on. This will allow you to test your marketing more inexpensively and gain a deeper understanding of your market.


IT

It takes minutes for hackers to get into your system, grab data, insert viruses and other malicious code, and get out without you even noticing. The implications of this, from making your customers vulnerable to leaking company secrets, can be disastrous for businesses.


If you or one of your core founding members has a background in IT or network security, you can leverage this to provide a crucial services to businesses in Philly. And hiring should not be an issue, as Chicago resume writers will tell you they're preparing more people than ever for a career in IT. In addition, your proximity to other major cities expands your potential market by a large margin.


Fitness

There are a lot of metrics that people can track to improve their fitness. And now, more than ever, people are using their phones to help them achieve their fitness goals. If you create an app around this need, you can have a scalable business that allows you to generate cash flow or build to an exit or IPO.


Finance

Banks and large financial institutions all have offices in and around Philadelphia. FinTech is a growing field that is affecting every corner of the planet. If you can help financial companies grow their revenue, reduce costs, or improve the experience for their customers, then you can generate a large amount of business quickly. In turn, you can invest more in rapid expansion to quickly become a major startup.


Food

From logistics, to franchises, to healthy food alternatives, you can make a living in the food industry. As a startup, ask yourself what your key advantages are over the competition. You might find that you appreciate logistics, design, or another area of the food industry. Follow this hunch and see where there is an unmet demand.


Fun

People spend a lot of money each year trying to have fun. Businesses are all about solving problems. And not having fun is a problem that it pays to solve.


Consider a promotions company. Or offer niche entertainment services. There is a wide variety of potential startup ideas in the realm of helping people have a good time. Don't limit yourself to live events, either. Web content is a fast growing segment of entertainment that is easily scaled to reach a global audience.


Consider investing in camera and editing resources. Great video converts more than ever. Then, make sure your marketing videos help position you as the premier fun startup in the region.


If you want to get the most out of your time as a startup founder, you need to choose a market that is big and hungry enough. Once you know that there is a major need that needs to be filled, you can get your marketing game plan in place and start taking action. So ask yourself if you would be happy running one of the startup concepts above. Then, enjoy the sights and sounds that Philadelphia has to offer in addition to business resources.


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

 

 

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From tiny startups to established companies, all businesses need good marketing strategies to promote themselves and reach new customers. The problem for many smaller businesses, though, is that traditional marketing can be an expensive proposition. The good news is that there are many inexpensive ways to market your business, including some that cost no money at all.

 

Here are some of the low-cost marketing strategies you can try if you think that marketing simply isn't within your company's budget. Photo: moneymouthmarketing.com

Use Targeted Ads on Facebook

Facebook is one of the best platforms for small business marketing. In large part, this is due to the fact that advertising on Facebook is extremely inexpensive. On average, 1,000 ad impressions on Facebook will cost you about $7.19, making it easy for even the smallest businesses to reach thousands of people with every ad campaign they run. At the same time, Facebook's ad targeting system allows you to very narrowly target your ads to your ideal customer base, making it more likely that you will see a high conversion rate.

Make YouTube Videos

Although Facebook is inexpensive, YouTube is an essentially free way to market your business. By making even simple videos using your phone's camera, you can create content that will bring in viewers and give you an opportunity to introduce your business. To utilize YouTube as a marketing platform, you'll need to make interesting or entertaining videos having to do with your business niche. Try to stay away from simply making commercials, as these won't engage your viewers. It's better to provide useful information throughout your video, then bring up your business briefly at the end. If you offered credit repair services, for instance, you might create videos giving actionable advice about how people can improve their credit, then mention your company as a fast track to achieving results as the video is concluding.

Capture Emails from Your Site's Visitors

Email marketing can be one of the most successful promotional channels for your business. By capturing emails from visitors to your site, you can connect with them over and over again and gain several opportunities to turn them into paying customers. To capture more emails, you can offer savings or free informational products to people who sign up to receive emails from you. Free guides and ebooks can be excellent incentives for people to sign up to email lists. By building an email list, you can easily and inexpensively capitalize on the people who are already coming to your site.

Improve Your SEO

SEO, or search engine optimization, is essential for any business that sells its products or services online. SEO can help your website rank higher for specific search terms on Google, Bing and other search engines. By optimizing pages on your site to rank for different search terms, you can increase the number of people who will find your business organically through search engines. SEO is inexpensive, especially if you learn to optimize pages yourself. Even if you have to pay for SEO services, though, you're still making a good investment, as better SEO will result in a steady stream of increased site traffic.


These are just a few of the ways to increase the exposure of your business if you're on a budget. Even if you can only allocate a small amount of money to marketing, it's important to use all the tools you have at your disposal to promote your business and gain new customers. As your business expands, you'll find that you are able to put more resources into your marketing strategy, producing a cycle of gradual but continuous growth. For beginners and very small businesses, though, these methods can make marketing accessible without incurring too much financial risk.

 

Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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If you live in a big city, then it can come with its benefits. However, it also has its downsides. It is a lot harder to stand out when there are more people. So if you are looking to get more attention for your potential job, then use the tips below. That way you can get in front of more opportunities now and into the future:

Photo: Cittaslow.lu

Spruce Up Your Resume

Your resume is the most important thing about getting a job. It is the first impression that an employer will have about you. If you don't have a resume that represents all the value you can bring to a company, then you risk getting looked over time and time again.

The first thing you want to do when creating a great resume is to focus on a simple resume template. You don't need to have tricks and gimmicks for it to be good. Instead, focus on having a few key elements that really make you stand out.

For instance, focus on the past experience that you have in that industry. This should go near the top. Anything that would be clearly related to the new job you are seeking is what you want to lead with. Secondly, don't forget to include the names and contact information of references in the event that they request them. This way, you can cut out valuable time trying to look up that information and move the process forward before they find another candidate who might be more prepared.

Meet People and Network

If you want people to know about you and what you do, you can't simply stay at home all day. You need to get out and about. If you have the best skills in the world but no one knows you, then it won't quite matter. So make sure you are networking and making friends.

Select a few days per week that are dedicated to networking. When you put yourself out there, you have a greater chance of being noticed. You never know when someone might have a friend that works in the hiring department for a company in the industry that you are interested in.

Get Your Social Media Profiles in Great Shape

Meeting people in person is a valuable and important skill. However, it is not the only thing that you need to be able to do in today's world. You should have a strong social media presence that really shows people what you are like.

You need to be careful, however. You want to get attention without going over the line as to what is appropriate in your niche. Exciting events, fun adventures, and other interesting information about you are okay. However, you should distinguish between having your professional social media and your personal profiles. Each can serve a different purpose in your quest to stand out.

Learn a New Skill

One of the fastest ways to be unique is to learn a new skill. You might have a current list of hobbies or professional goals that you have always wanted to pick up. Now is the time to do them. You never know when one of these skills can help you in surprising ways.

For instance, a music skill might introduce you to interesting people in your field. Or picking up a new technology for programming might give you key insights that inspire you to write an article and bring attention to yourself or your brand as a whole.

Big cities are fun to live in for most people. However, they are also more competitive to get jobs and get attention. So you need a great strategy if you are going to stand out from the crowd. Luckily, you can use the tips above and make sure that you don't go unnoticed. Then, no matter what position you are looking for you will be able to land it in no time.


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

 

 

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The following is the personal story of ovarian cancer survivor Nora McMahon. Nora is involved with Our Way Forward: Stories that Illuminate the Ovarian Cancer Experience. It was put forward by TESARO, an oncology-focused biopharmaceutical company, and The Moth, an organization that promotes the art and craft of storytelling, to honor and celebrate the diversity and commonality of human experience.

Nora with Kevin and her parents, Cathy and Kevin McMahon. In her story, Nora shared how she learned grit and perseverance from her father. She credited his influence with helping her through her experience with ovarian cancer. This was the first time Kevin heard Nora’s story. He was celebrating his 86th birthday the evening of the event

By Nora McMahon


I grew up in a large Irish family. My father is one of 11 children, raised during the depression era in West Philadelphia. My father’s own life experiences dictated that when the going gets tough, the tough get going. His raised me with the same grit and determination that was passed on to him. These became tools that I could use to face any challenge that came my way in life.

Those tools were put to the test for me on March 17–St. Paddy’s Day–2015, when I was wheeled into an operating room for major abdominal surgery and was officially diagnosed with ovarian cancer. I was 39 years old.

For a few months leading up to my diagnosis, I had known something was off about my body. I constantly felt bloated, I was constipated, I lost my appetite, and I was exhausted all of the time. Thankfully, I had access to incredible doctors who took my symptoms seriously and guided me to a gynecologic oncologist who suspected that I had ovarian cancer. He scheduled me for surgery right away.

When I woke up from my surgery, I was in pain, depressed, angry and completely overwhelmed. I felt betrayed by my body. Looking in the mirror frightened me. I had been sawed apart at the abdomen and stapled back together. I didn’t want to take the literal and figurative first steps on my very long road to recovery and healing. I wanted to throw in the towel before I even got into the ring.

I thought a lot about my dad when I woke up from surgery. I thought about how he would have insisted that I dig deep and muster the grit to get back up and get started on my recovery. I carried my dad’s life lessons through those first steps toward recovery, as well as through months of brutal, aggressive chemo.

I shared my cancer story on stage a few days ago, during ovarian cancer awareness month, here in Philadelphia. It is through our stories–by listening to them and by telling them–that we get to set our narratives and take back our power.


Women with ovarian cancer need the proper tools and resources in order to take their own steps on the path towards healing. We need support from our families and communities. We need awareness of symptoms, research funding and information. We need access to care teams who listen to us and guide us to the best resources available.


I am lucky to have a father who taught me to grow grit by getting back up after each fall. But I am equally lucky to have had access to the support I needed through each step of my cancer experience, including opportunities to give voice to my experience through tell my own story.

I encourage all women to learn the pernicious symptoms of this disease. Navigating an ovarian cancer diagnosis is certainly tough, but knowledge is power, as is having a supportive community who understands the nuances of life with cancer. I encourage everyone–patients, health care providers, and care partners–to go to www.ourwayforward.com to access videos and guides that can help address the unique conversations and emotions that are associated with ovarian cancer diagnoses, treatments and recurrences. Plus, you get to read and watch some of amazing stories of grit and resilience.


Nora is an ovarian cancer survivor and co-founder of Cancer Grad, an online story sharing site dedicated to redefining the cancer narrative and providing patients with a global support system. She is also a former semi-professional dancer, basketball player, snowboarder, distance runner, weight lifter, cyclist and capoeirista. Nora was raised in Philadelphia and enjoys good coffee, street art, photography, music, dogs, travel and food.


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Special thanks to Edie Elkinson, Chandler Chicco Agency—a Syneos Health company

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