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Surprisingly, the smartest people sometimes make the worst money mistakes. The principles of behavioral economics guide most financial moves that people make. Unfortunately, some people make financial decisions based on their emotions, rather than on rational thinking. Learning to balance your finances and meeting your short-term and long-term financial obligations is an essential skill. However, making these money mistakes makes it harder than it should be to achieve your financial requirements.


Fortunately, you can make these mistakes and set up yourself for economic success in the future by avoiding these common mistakes.Image result for money mistakes


Spending every penny

The secret to avoiding most money mistakes and achieving your financial goals is by saving money. However, you cannot save money when you spend everything you earn. You can avoid spending all your income by focusing on your dreams and using them as motivation. Also, ensure that the dream that comes top in your priority list comes first on your disposable income. The other trick to avoid this common money mistake is to know your income and expenditure.

 

You can consider dedicating 50 percent of your income to home necessities, such as debt payments, food, housing, transportation, and medical care. Allocate five percent of your income to a savings account to take care of one-off and unexpected expenses like replacing your gadgets and attending events. Also, contribute 15 percent of your pretax income to retirement savings.


Not saving for retirement when you are employed

Most people have reasons, or rather excuses for not saving for retirement. However, you need to save for your retirement now that you are making money because you will be in a position in the future to make money, yet you will still have to support yourself. Therefore, you need to set aside part of every dollar that you earn now that you can work towards funding your non-working years. You can open an account with the retirement authorities if your employer does not provide a retirement savings plan.


Running up credit cards or carrying a balance

You have at some point in life build up a pile of credit card debt. A shopping trip here, dinner here, road trip here, and before you realize it, the minimum payment on your credit card balance takes a substantial chunk of your paycheck. Consequently, interest charges add up, which saps your ability to save towards your financial objectives. The best way to avoid this mistake is to make timely payments and avoiding carrying balances on your credit cards from one month to another. Also, you can consider negotiating lower interest rates than before if you do not have balances. Also, if you frequently rely on your credit cards to cater for essentials or unexpected expenses, you should review your spending habits and work towards having an emergency fund.


Not having life and auto insurance

You should consider what happens to your family or children in the event of your death. You need to invest in an adequate life insurance policy to ensure that your family is protected in the eventuality of your sudden death. Also, you should avoid driving around with an insured car; it can make you broke before you even realize it. You should search around for the best auto insurance near me. The truth is that you don't save money by avoiding insurance. Instead, you risk being bankrupt.


Never-ending payments

You need to ask yourself why you have constant payments and consider whether or not you require the items. Items, such as fancy gym memberships, cable television, and music services usually force you to pay continuously, but you are left owning nothing. You can consider coming up with a leaner lifestyle to reduce the never-ending payments to fatten your savings. Similarly, you should avoid spending too much money on your house. Unless you have a huge family, you should avoid living in a big house because it will eventually drain your finances.

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter. 

 

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Seeking out and applying for a new job can be intimidating, especially if you don’t know what hiring managers are looking for. However, there are valuable steps you can take to make a powerful, lasting and positive impression on others, whether it be recruiters or just people you network with. Taking these steps can also improve your chances of landing the job you really want. If you are in the market for a new job, here are five easy ways to stand out from other applicants.


Image result for job applicant stand out

1. Write a Stellar Resume


If you want to stand out from the crowd and prove you are the best applicant for the job, you will need to craft a professional and effective resume. Your resume may be the most important component of your job search, and more than likely, it will have a huge impact on whether you are called in for an interview. Studies show that managers spend a relatively brief amount of time actually reading resumes, an average of 10 seconds, so you must create a document that grabs the attention of readers within that time. Make sure they read the skills and experiences you want to highlight by placing them towards the top of your resume.

 

If you aren’t sure how to make your resume a page or less, or how to maximize the information you put on it, you may want to consider hiring a professional resume writing service such as Employment Boost. They can provide helpful insight and make your resume crisp, concise, and marketable.


However, if you are going to write your own resume, it can help to do the following:


Use a unique and visually appealing format.

Proofread to avoid misspelling words and making grammatical errors.

Limit your resume to one page in length (this is not a hard and fast rule).

Write a powerful and compelling professional summary.

Incorporate keywords from the initial job posting into your resume.


When writing your resume, only include information about past jobs if they are related to or required the same skills as the one you are applying for.


2. Follow Up


Very few applicants actually follow up after a job interview, but many don’t realize doing so can land you the job and set you apart from other applicants. It is wise and looks really good to send a thank-you email or note within 24 hours after the interview. About a week later, send out another email if you haven’t heard anything back from the interviewer. Use this second email to promote yourself again and highlight your talents. Following up can show the hiring manager you are genuinely interested in the job you applied for.


3. Write a “Pain Letter”


Instead of a run-of-the-mill cover letter, you may want to submit a “pain letter” in instead. A pain letter, much like a cover letter, underscores your qualifications and interest in the job. However, unlike a cover letter, it identifies a problem the company or department is facing and provides a detailed solution. Applicants can use a pain letter as an opportunity to show off their knowledge base and prove they are the right candidate for the job. Remember, a cover letter isn’t about what the company can do for you, but rather how you can be an asset to the company. Make them desperate to hire you!


4. Ask Detailed Questions


It can be easy to forget an interview is supposed to be a two-way street and interviewers will be expecting you to ask questions. During most interviews, hiring managers will set aside time for your questions about the position and the company, and if you do not have any lined up, you may come off as unprepared and uninterested. Most companies will expect you to inquire about:


Compensation and employment benefits

Potential advancement opportunities

Problems faced by the company or department

Company culture and expectations


If there is no posted salary, it is acceptable to inquire about compensation – you may want to avoid working for companies that do not discuss salary when hiring.


5. Utilize Your Professional Network


Networking can be immensely helpful during a job search, and if you can contact a recruiter or hiring manager prior to applying or interviewing, you can greatly improve your chances of getting hired. Reaching out to company workers beforehand can also prove you have an interest in the company and the open position. Even just reaching out to your network for informational interviews can be a huge bonus. Don’t necessarily go just to ask for a job, but to ask for advice, get referrals, and build rapport within the company.


Stand Out for the Right Reasons

 

By keeping the tips listed above in mind, you can stand out for all the right reasons and increase your chances of getting the job you desire.

 

Seeking out and applying for a new job can be intimidating, especially if you don’t know what hiring managers are looking for. Virtually everyone will have the task of having to find a new job eventually, but many people do not know there are steps you can take to make a powerful, lasting, and most importantly, positive, impression on others. Taking these steps can also improve your chances of landing the job you really want.

 

If you are in the market for a new job, here are five easy ways to stand out from other applicants.


Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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If you are starting a business in Philadelphia, then you are in luck. While you might feel overwhelmed with figuring out what kind of business you're going to start. It's not going to be as difficult as you think. Philly has a range of market opportunities that work well for startups whether you are focusing on technology, service, design, or some other key need.


Here are some ideas that can bring back major returns for a startup: Great Startup Ideas to have in Philadelphia


Health

You can't get much broader than the health market if you want to create a startup that appeals to the most amount of users possible. However, be careful of going too broad. There are already enough people interested in the general health market that you have plenty of room to specialize.


If you niche down on something like health for people looking to increase muscle, reduce their weight, or improve their marathon time, then you already have a smaller segment to focus on. This will allow you to test your marketing more inexpensively and gain a deeper understanding of your market.


IT

It takes minutes for hackers to get into your system, grab data, insert viruses and other malicious code, and get out without you even noticing. The implications of this, from making your customers vulnerable to leaking company secrets, can be disastrous for businesses.


If you or one of your core founding members has a background in IT or network security, you can leverage this to provide a crucial services to businesses in Philly. And hiring should not be an issue, as Chicago resume writers will tell you they're preparing more people than ever for a career in IT. In addition, your proximity to other major cities expands your potential market by a large margin.


Fitness

There are a lot of metrics that people can track to improve their fitness. And now, more than ever, people are using their phones to help them achieve their fitness goals. If you create an app around this need, you can have a scalable business that allows you to generate cash flow or build to an exit or IPO.


Finance

Banks and large financial institutions all have offices in and around Philadelphia. FinTech is a growing field that is affecting every corner of the planet. If you can help financial companies grow their revenue, reduce costs, or improve the experience for their customers, then you can generate a large amount of business quickly. In turn, you can invest more in rapid expansion to quickly become a major startup.


Food

From logistics, to franchises, to healthy food alternatives, you can make a living in the food industry. As a startup, ask yourself what your key advantages are over the competition. You might find that you appreciate logistics, design, or another area of the food industry. Follow this hunch and see where there is an unmet demand.


Fun

People spend a lot of money each year trying to have fun. Businesses are all about solving problems. And not having fun is a problem that it pays to solve.


Consider a promotions company. Or offer niche entertainment services. There is a wide variety of potential startup ideas in the realm of helping people have a good time. Don't limit yourself to live events, either. Web content is a fast growing segment of entertainment that is easily scaled to reach a global audience.


Consider investing in camera and editing resources. Great video converts more than ever. Then, make sure your marketing videos help position you as the premier fun startup in the region.


If you want to get the most out of your time as a startup founder, you need to choose a market that is big and hungry enough. Once you know that there is a major need that needs to be filled, you can get your marketing game plan in place and start taking action. So ask yourself if you would be happy running one of the startup concepts above. Then, enjoy the sights and sounds that Philadelphia has to offer in addition to business resources.


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

 

 

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From tiny startups to established companies, all businesses need good marketing strategies to promote themselves and reach new customers. The problem for many smaller businesses, though, is that traditional marketing can be an expensive proposition. The good news is that there are many inexpensive ways to market your business, including some that cost no money at all.

 

Here are some of the low-cost marketing strategies you can try if you think that marketing simply isn't within your company's budget. Photo: moneymouthmarketing.com

Use Targeted Ads on Facebook

Facebook is one of the best platforms for small business marketing. In large part, this is due to the fact that advertising on Facebook is extremely inexpensive. On average, 1,000 ad impressions on Facebook will cost you about $7.19, making it easy for even the smallest businesses to reach thousands of people with every ad campaign they run. At the same time, Facebook's ad targeting system allows you to very narrowly target your ads to your ideal customer base, making it more likely that you will see a high conversion rate.

Make YouTube Videos

Although Facebook is inexpensive, YouTube is an essentially free way to market your business. By making even simple videos using your phone's camera, you can create content that will bring in viewers and give you an opportunity to introduce your business. To utilize YouTube as a marketing platform, you'll need to make interesting or entertaining videos having to do with your business niche. Try to stay away from simply making commercials, as these won't engage your viewers. It's better to provide useful information throughout your video, then bring up your business briefly at the end. If you offered credit repair services, for instance, you might create videos giving actionable advice about how people can improve their credit, then mention your company as a fast track to achieving results as the video is concluding.

Capture Emails from Your Site's Visitors

Email marketing can be one of the most successful promotional channels for your business. By capturing emails from visitors to your site, you can connect with them over and over again and gain several opportunities to turn them into paying customers. To capture more emails, you can offer savings or free informational products to people who sign up to receive emails from you. Free guides and ebooks can be excellent incentives for people to sign up to email lists. By building an email list, you can easily and inexpensively capitalize on the people who are already coming to your site.

Improve Your SEO

SEO, or search engine optimization, is essential for any business that sells its products or services online. SEO can help your website rank higher for specific search terms on Google, Bing and other search engines. By optimizing pages on your site to rank for different search terms, you can increase the number of people who will find your business organically through search engines. SEO is inexpensive, especially if you learn to optimize pages yourself. Even if you have to pay for SEO services, though, you're still making a good investment, as better SEO will result in a steady stream of increased site traffic.


These are just a few of the ways to increase the exposure of your business if you're on a budget. Even if you can only allocate a small amount of money to marketing, it's important to use all the tools you have at your disposal to promote your business and gain new customers. As your business expands, you'll find that you are able to put more resources into your marketing strategy, producing a cycle of gradual but continuous growth. For beginners and very small businesses, though, these methods can make marketing accessible without incurring too much financial risk.

 

Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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Photo: moneymouthmarketing.com



If you live in a big city, then it can come with its benefits. However, it also has its downsides. It is a lot harder to stand out when there are more people. So if you are looking to get more attention for your potential job, then use the tips below. That way you can get in front of more opportunities now and into the future:

Photo: Cittaslow.lu

Spruce Up Your Resume

Your resume is the most important thing about getting a job. It is the first impression that an employer will have about you. If you don't have a resume that represents all the value you can bring to a company, then you risk getting looked over time and time again.

The first thing you want to do when creating a great resume is to focus on a simple resume template. You don't need to have tricks and gimmicks for it to be good. Instead, focus on having a few key elements that really make you stand out.

For instance, focus on the past experience that you have in that industry. This should go near the top. Anything that would be clearly related to the new job you are seeking is what you want to lead with. Secondly, don't forget to include the names and contact information of references in the event that they request them. This way, you can cut out valuable time trying to look up that information and move the process forward before they find another candidate who might be more prepared.

Meet People and Network

If you want people to know about you and what you do, you can't simply stay at home all day. You need to get out and about. If you have the best skills in the world but no one knows you, then it won't quite matter. So make sure you are networking and making friends.

Select a few days per week that are dedicated to networking. When you put yourself out there, you have a greater chance of being noticed. You never know when someone might have a friend that works in the hiring department for a company in the industry that you are interested in.

Get Your Social Media Profiles in Great Shape

Meeting people in person is a valuable and important skill. However, it is not the only thing that you need to be able to do in today's world. You should have a strong social media presence that really shows people what you are like.

You need to be careful, however. You want to get attention without going over the line as to what is appropriate in your niche. Exciting events, fun adventures, and other interesting information about you are okay. However, you should distinguish between having your professional social media and your personal profiles. Each can serve a different purpose in your quest to stand out.

Learn a New Skill

One of the fastest ways to be unique is to learn a new skill. You might have a current list of hobbies or professional goals that you have always wanted to pick up. Now is the time to do them. You never know when one of these skills can help you in surprising ways.

For instance, a music skill might introduce you to interesting people in your field. Or picking up a new technology for programming might give you key insights that inspire you to write an article and bring attention to yourself or your brand as a whole.

Big cities are fun to live in for most people. However, they are also more competitive to get jobs and get attention. So you need a great strategy if you are going to stand out from the crowd. Luckily, you can use the tips above and make sure that you don't go unnoticed. Then, no matter what position you are looking for you will be able to land it in no time.


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

 

 

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Photo: Cittaslow.lu




The following is the personal story of ovarian cancer survivor Nora McMahon. Nora is involved with Our Way Forward: Stories that Illuminate the Ovarian Cancer Experience. It was put forward by TESARO, an oncology-focused biopharmaceutical company, and The Moth, an organization that promotes the art and craft of storytelling, to honor and celebrate the diversity and commonality of human experience.

Nora with Kevin and her parents, Cathy and Kevin McMahon. In her story, Nora shared how she learned grit and perseverance from her father. She credited his influence with helping her through her experience with ovarian cancer. This was the first time Kevin heard Nora’s story. He was celebrating his 86th birthday the evening of the event

By Nora McMahon


I grew up in a large Irish family. My father is one of 11 children, raised during the depression era in West Philadelphia. My father’s own life experiences dictated that when the going gets tough, the tough get going. His raised me with the same grit and determination that was passed on to him. These became tools that I could use to face any challenge that came my way in life.

Those tools were put to the test for me on March 17–St. Paddy’s Day–2015, when I was wheeled into an operating room for major abdominal surgery and was officially diagnosed with ovarian cancer. I was 39 years old.

For a few months leading up to my diagnosis, I had known something was off about my body. I constantly felt bloated, I was constipated, I lost my appetite, and I was exhausted all of the time. Thankfully, I had access to incredible doctors who took my symptoms seriously and guided me to a gynecologic oncologist who suspected that I had ovarian cancer. He scheduled me for surgery right away.

When I woke up from my surgery, I was in pain, depressed, angry and completely overwhelmed. I felt betrayed by my body. Looking in the mirror frightened me. I had been sawed apart at the abdomen and stapled back together. I didn’t want to take the literal and figurative first steps on my very long road to recovery and healing. I wanted to throw in the towel before I even got into the ring.

I thought a lot about my dad when I woke up from surgery. I thought about how he would have insisted that I dig deep and muster the grit to get back up and get started on my recovery. I carried my dad’s life lessons through those first steps toward recovery, as well as through months of brutal, aggressive chemo.

I shared my cancer story on stage a few days ago, during ovarian cancer awareness month, here in Philadelphia. It is through our stories–by listening to them and by telling them–that we get to set our narratives and take back our power.


Women with ovarian cancer need the proper tools and resources in order to take their own steps on the path towards healing. We need support from our families and communities. We need awareness of symptoms, research funding and information. We need access to care teams who listen to us and guide us to the best resources available.


I am lucky to have a father who taught me to grow grit by getting back up after each fall. But I am equally lucky to have had access to the support I needed through each step of my cancer experience, including opportunities to give voice to my experience through tell my own story.

I encourage all women to learn the pernicious symptoms of this disease. Navigating an ovarian cancer diagnosis is certainly tough, but knowledge is power, as is having a supportive community who understands the nuances of life with cancer. I encourage everyone–patients, health care providers, and care partners–to go to www.ourwayforward.com to access videos and guides that can help address the unique conversations and emotions that are associated with ovarian cancer diagnoses, treatments and recurrences. Plus, you get to read and watch some of amazing stories of grit and resilience.


Nora is an ovarian cancer survivor and co-founder of Cancer Grad, an online story sharing site dedicated to redefining the cancer narrative and providing patients with a global support system. She is also a former semi-professional dancer, basketball player, snowboarder, distance runner, weight lifter, cyclist and capoeirista. Nora was raised in Philadelphia and enjoys good coffee, street art, photography, music, dogs, travel and food.


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Special thanks to Edie Elkinson, Chandler Chicco Agency—a Syneos Health company



Car insurance is definitely something you need when you're out on the road. And sometimes it's easy to just want to pay the cheapest insurance rate you can find.


However, that coverage may not be the best option for you. You might not even notice until you really need it. And no one wants to feel like they're paying too much for their insurance. So where do you start looking? One of the best ways to start is by taking a hard look at your current insurance. Are you paying for features that you don't really use? Are you not covered where you need to be? Or are you really just paying too much in general?


Those are the kinds of questions that will make it easier to find the right insurance for you that you won't mind paying for over and over again.

Photo: liveblogspot.com

Coverage

Every car insurance company out there claims to cover you when you really need it. However, not all of them are able to back up that claim. Making sure you have the right coverage for the right price makes it a lot easier to pay.


However, even smaller insurance companies are able to offer you coverage on your car. Maybe you don't think you can get a good rate because you have a few blemishes on your driving record. Maybe you've been burned one too many times by the big name insurance companies, or maybe they just aren't working out for you. Coverage is the most important factor here, and if you're not getting it, you need to switch providers. And maybe that means talking to a few smaller insurance companies in your area.


Those companies may seem like they aren't your best bet, but you have to remember that they aren't as overloaded compared to bigger insurance companies. They have more time for you individually because they have fewer clients. They may even treat you with more consideration if you're local. There are multiple comparison websites that let you see some of the top rated insurance companies in your state so that you know you're making a good choice and getting the coverage you need.

Additional Features

Or if you're happy with the insurance company you already have, just not the price of it, you could try talking to an agent about different features. For example, you only need liability insurance to drive in most states, so if you're looking for a cheap car insurance plan, then only paying for that may be the way to go. If you think you need a little more than that, you could try eliminating some extra rates you already pay for on your coverage.

 

For example, if you live in a household with multiple cars or have access to public transportation, maybe you don't need rental reimbursement coverage. This kind of coverage will reimburse you if you need a rental car after an accident. The same thing goes for covering the cost of hiring a tow truck. If you don't mind paying out of pocket when you need it, then you don't need to be covered for that on your insurance. Not every insurance company will offer these different additions, but it may be worth your while to see what features you actually need on your coverage.

Price

And finally, price. Contrary to what most people believe, price isn't always the most important part of your car insurance quote. As long as you're getting the right coverage with features that you like, it shouldn't seem like you're paying too much.


However, if you continue to feel that way and you're not satisfied, then maybe you just need to shop around and find cheaper coverage. Look into only getting liability insurance and seeing what that will cost you. Get in touch with some of those local insurance companies to see what their rates are. It’s not hard to find a cheaper price. Just make sure you aren't sacrificing your coverage by paying the least amount of money possible.


At the end of the day, your insurance is there to keep you safe, so find something you don't mind paying for instead of the cheapest rate out there. It might be nice for a while, but when you need to count on that coverage, you'll understand the risks behind it.


Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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Photo: liveblogspot.com



Improving sales is crucial to growing your business. However, you need the right approach if you are going to succeed. If you don't, you could end up wasting time and energy and still not boosting your sales in the way you want. So be sure to use the following three ways to eliminate errors and increase your chances of succeeding with better sales number now and in the future:

Photo: Lee Flynn

Improve Your Tactics

If you want a functional sales strategy, you need to improve your tactics. Your tactics will define the day to day results that you are getting. Without great tactics, you could frustrate customers, lose out on potential sales, and give your salespeople a system that simply doesn't bring out the best in them.


Qualify Better

The first are you will want to make strides in with regards to your tactics is your qualifying. When you are first meeting with customers, the first questions out of your team's mouth need to be finding out facts about them.


These questions should revolve around their wants and needs. After all, if someone does not even see a problem with their current situation, then they are not going to pay you to fix it.


Also, make sure that you are positioning your company as the prize. Ask the customers to prove that they have enough money, credentials, and other factors in order to be your customer. It shows that you are not desperate. In fact, it makes customers want to buy from you even more.


Training

No company can succeed without training its people. Without training, you are leaving your team to shoot in the dark without direction. When you train them, however, you are instilling various tips and tricks they can use to sell better for you in the future.


For instance, you can have daily sales meetings. In these meetings you can detail the ways in which you want your employees to respond to certain customer inquiries or objections. Drill these rebuttals time and time again. Eventually, through training on a daily basis they will become second nature.


Another way to get better training into your sales process is to bring in outside people. Having a professional sales trainer can bring a number of benefits. First of all, it always helps to have a third eye to view your company through. Secondly a trainer will have vast experience and know the common mistakes that beginners make when trying to learn how to sell.


Great training is essential to improving your sales. So make sure you are putting the above aspects to work for you. That way your team is not just paying lip service to your sales process but you know they are putting in the work as well.


Goals

The first thing you need to focus on is making your goal specific. Vague goals do not inspire action. Just saying that you want to boost sales is not enough .You need to attach a certain number to it so that you know exactly when you have surpassed that goal or not.


Secondly, all goals need a start and an end date. The start date is usually right this second and the end date should be sometime in the next several months. If it is a longer term goal, then be sure to break it into smaller chunks so you can never lose sight of the progress you are making each day. That way the motivation can keep going even when you have an off day.

 

If you don't increase your sales, you will miss out on numerous opportunities that could help your business. Using the surprising methods above, you can leverage tactics that will put you ahead of the competition. That way, you don't have to worry about losing market share or profits. Instead, you can position yourself for rapid growth both now and in the coming years.

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

 

 

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If you are in a B2B business, then communication is essential. In a world where things are more connected than ever, being able to communicate better than the competition can bring you a lot more opportunities now and into the future. So don't risk missing out on the increased customers and growth. Use the following tips to make your communication work even better for you:

Sharing Useful ContentPhoto: 123RF.com

Content is communication now. In the digital world we live in, content communicates your ideas, missions, and successes to the world. It tells customers and partners what you are all about. It also tells them what you actually know about your market.


Try implementing a content schedule. If you post weekly, monthly, or even daily on a schedule then it will be easier to stick to it. That way, over time you will have a content library that communicates for you even when you are not there.

Telling Your Story Better

Telling stories is a core part of being human. And that is why people respond so well to them. When you tell your story, you are connecting with people on a deep level in your market. It makes them understand your journey and your value even more.


To tell more stores, use social media to your advantage. Start documenting what you are doing in your B2B business. Not every day has to be amazing, but the whole collection of social media posts will add up to a story that is interesting and dynamic.

Speaking to Desires and Needs

Focusing on your customers' needs and desires is crucial. This is especially true when you are communicating. When you focus on what they want, you take the pressure off of what you are thinking or doing.


This kind of communication also demonstrates to people that you truly care about what they want. It builds stronger relationships with clients all throughout the business. That way, they are more receptive to your ideas for improvement, selling, or other business ventures.

Improving Your Document Management

In the B2B world, handling documents is a fact of life. You will have numerous documents that need to be received, analyzed, shared, and acted on. If you don't have a quality communication strategy between your team or you and your customers, you will set yourself for failure.


For instance, a law firm might use legal document management tools to make it easier to edit, approve, and send documents in a safe way. This speeds up the communication cycle and removes a lot of the hassles of dealing with paperwork by taking it digital.

Doing More Video

Video is an excellent communication strategy. In this day and age, it is the second best thing to being there in person. Text and audio can work great too, but when you truly get a great video, it communicate on a much deeper level. This allows you to reach your audience in better, more effective ways.


Try multiple angles of video when you do your next conference or speech. Post it online on your site and even your social media accounts. It helps in building authority and intrigue around your business.

Listen First, Speak Second

In business, it can be tempting to talk first. You want to share your insights and help people. However, you need to develop the habit of listening.


When you listen first, you gain a lot of information about the other person. This allows you to solve their problems without having to dig for them. Then, as a result, they will trust you even more.


In today's world, if you can communicate better than your B2B company will have a better chance at success. Vision is important, but communicating it is also vital. So don't miss out on the opportunities that better strategies can provide you. Enjoy more profits and peace of mind by putting the communication tips above into practice today.


Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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As summer winds down and the autumn winds kick in, many people have more than just dropping temperatures to worry about. With the cold comes dry and cracked skin. While you may think you’ll be able to get away with it wearing scarves and long sleeves, your body will thank you for taking care of it all year long. Here are five ways to help you avoid that seasonal dryness.Photo: blog.yankausa.com


Stay hydrated

Drinking water can be more difficult during the cold months when all you want is a warm cup of coffee or a pumpkin spice latte. But staying internally hydrated is the best thing that you can do for your skin. If drinking eight glasses of ice cold water a day doesn’t appeal to you, try flavoring it or adding foods like spinach and cucumbers to your diet. When it comes to fighting dry skin, the best offense is a good defense.


Exfoliate

At the beginning of the new season, you should give your skin a nice and thorough exfoliation. Clear away the dead skin and allow your moisturizers to really get to the point. Avoid harsh, chemical-ridden exfoliants and opt, instead, for hydrating exfoliants that help moisturize your skin while clearing away what’s getting in the way.


Keep lotion with you

Get in the habit of having a good lotion with you at all times. Keep one in the car, in your purse, and on your bedside table. There’s no such thing as too much when it comes to moisturizing your skin. And make sure you use a well-respected, cream-based moisturizer like the Moisture Restore Intense Moisturizer from the Nu Skin Company. Nu Skin product reviews rave about the all natural moisturizer that can save your autumn skin.


Use a humidifier

Humidifiers aren’t just for children or those prone to seasonal allergies. Humidifiers have been shown to increase moisture in the air and decrease the amount of water lost from our skin during the night. During the colder months, when our bodies are working overtime to stay warm, we use up much more moisture than in the hot months. Keeping a humidifier on in your bedroom at night is such an easy thing to do for your skin, you could do it in your sleep.


Relieve stress

There is a reason that stress relief is such a hot topic right now: it affect everything. The higher your stress levels, the less water you are able to maintain throughout your body and, therefore, your skin. If you find yourself frequently anxious or worried, do what you can to relieve it. Join a gym, practice meditation, or commit to not biting off more than you can chew. A relaxed mind and soul translates to a healthier, more hydrated body.

 

Fall can be a wonderful season for family activities, beautiful sightseeing, and even romantic rendezvous. But don’t let the changing of the weather affect your skin. Follow these five tips to make sure you’re looking and feeling your best so that you can fully enjoy everything that this season has to offer.


Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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Photo: blog.yankausa.com

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