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Jennifer Sherlock






13th Annual International Interior Design Association Product Parade Open to Public During DesignPhiladelphia


PHILADELPHIA, Oct. 13, 2014 — The Pennsylvania/New Jersey/Delaware Chapter of the International Interior Design Association announces its 13th Annual Product Parade trade show event slated for 5:30 - 8:30 p.m. on Wed. Oct. 15. This ticketed event will feature 100 vendors in the 15,000 sq. ft. 23rd Street Armory (22 S. 23rd St., Philadelphia, PA 19103).   The event is for the real estate industry, business owners, facility managers, and now for anyone who would want to make face-to-face industry introductions.


Featuring public access for the first time, the Product Parade has evolved from an exciting exhibition of contemporary design directed at the trade to an unprecedented opportunity for manufacturers, suppliers and designers to connect directly with the public.


“My vision for the event is to introduce people outside the commercial architecture and design community to the possibilities presented by these products,” said Ellen Farber, IIDA product co-chair. “There are so many materials to touch and feel for the first time which is appealing to more than just the commercial industry.  Proceeds from the event will be donated to the Community Design Collaborative.” Farber added that the event is unique because the public can meet with these suppliers directly, which is a rarity for the industry.


The event is registered as part of DesignPhiladelphia, a nine-day annual event of the Center for Architecture that is celebrating its 10th anniversary this year. The local IIDA chapter is also excited to have Cheryl Durst, executive vice president and CEO of IIDA National Headquarters in attendance as a judge this year. “Having her recognition and support at our event, and as part of the larger DesignPhiladelphia movement, confirms that Philadelphia is at the center of design innovation,” Farber said.  Along with Durst, Michelle Ward Chang, president of IIDA’s local chapter, Floss Barber, principal of Floss Barber Inc., and Hilary Jay, director at Philadelphia Center for Architecture, and DesignPhiladelphia will all be judging the booth competition at the beginning of the event.


The event’s theme this year is “Get Connected and Charge On,” with exhibitors showcasing the role technology and power play in furniture design.  The evening also will include a raffle of products, proceeds of which will benefit Community Design Collaborative, an organization providing pro bono architectural and design services to nonprofits.


Admission is free for registered architects, designers and IIDA student members.


General admission tickets are $50, and discounts are available for larger groups. Admission includes light food, two drink tickets, music, inspirational products and endless networking.


For more information contact Ellen Farber (ellen.farber@commintz.com) or Teenie Bracken (mbracken@ewingcole.com). Purchase tickets to the Product Parade here. For more information about donating products or services to the raffle click here.




About International Interior Design Association 

The International Interior Design Association is a professional networking and educational association with more than 13,000 Members practicing worldwide in more than 50 countries. The IIDA Pennsylvania/New Jersey/Delaware Chapter supports six City Centers across the region and provides programming for local design professionals. For more info, click here.


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