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Every business needs to market their products wisely to stay ahead of the competition. There are four Facebook marketing tips Philadelphia business owners can use to their advantage. They can ask intriguing questions to start discussions. Other ideas include sharing useful information to followers, finding out what social media platform their customers use and optimizing their Facebook profile page to show up in searches. Cameron Johnson

 

Use Questions to Start Discussions

 

The question could be about a significant event that took place during the day. It has to be something engaging. Use what happened and form it into a question. Ask your followers how they would have handled the situation.

 

For example, if you are selling a product that saves all your passwords in one place, you can phrase a question like this: “What do you think about this gadget?” Substitute with a link to your product where you see “this gadget.” After that, you can write, “You will not believe what happened to a colleague of mine. She was working on a crucial project in a word document. She set a password for the file, but she misplaced it.” Had she had that gadget that you are selling, she would not have gone crazy trying to find the password.

 

Your followers will make all types of suggestions. As long as they click on the link and keep the discussion going, you will have a winner.

 

Share Some Tips

 

Everyone likes free information that is useful. Come up with a few tips on something practical that is helpful to your followers. Give out a few pointers and use your product to demonstrate how useful your tips are.

 

For example, Blue Coat Systems did an excellent job in their newest video of giving out practical tips to its cybersecurity-focused followers on how to avoid malware. The tips have a level of insight that goes beyond the normal blog post and is based off of research conducted by Blue Coat themselves. Just remember, the tips have to be practical and useful for the marketing campaign to work.

 

What Social Media Network your customers Use?

 

Find out what social media platform your customers use. You want your ads to reach them, so you have to use the same social media sites like your clients. For a business to consumer advertising (B2C), Facebook ranks the highest for social media marketing. According to Sprout Social, there are 20,000 people on Facebook every second. SproutSocial further states that Facebook has 1.44 billion monthly active users and 1.25 billion mobile users. Daily active users add up to 936 million users and mobile users add up to 798 million. These numbers are impressive.

 

You can also use your website and your products to drive customers to your Facebook page. When you insert the manuals for your products, be sure to mention the social media sites that you use. Encourage your customers to ask questions about the products on your Facebook page.

 

Remember to Setup your Facebook Profile

 

When you set up your Facebook profile page, you have to optimize it. For example, you can include much data on settings and information about your page. Start off with the description by using up the maximum amount of space to tell users about your business. You get to use 154 characters in the page description. Use these characters to get your message across. A good example of a short description comes from the Philadelphia Business Journal. They used their short description to both acknowledge awards they’ve received and what they do.

 

Tell your followers who you are and what you do on that page. Leave off your hours of operation and location. There are designated areas for your location and hours of service. Then follow through with the remainder of the settings and add all the information you can about your business. Make use of the categories and subcategories as well.

 

In conclusion, you can run a successful business if you utilize Facebook to suit your needs. You can ask questions to engage your followers. Be sure to include a link to your products when you ask questions. Give out free useful tips using your products. Find out what social media sites your customers use and optimize your Facebook profile page so that your company name will appear in searches.

 

Cameron Johnson is a business consultant and social media expert. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international marketing conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media.

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