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In a world where videos have become one of the most effective ways to advertise a product, many business owners are looking for strategies that can help them create a great video to share on social channels like Facebook. If this is the case for you, note that there are numerous techniques you can employ to make it happen. Here are six of them: 


1. Keep It Short

As noted in Entrepreneur, you should strive to keep the videos you produce as short and succinct as possible. Ideally, your video should be less than three minutes long. This strategy is effective for many reasons, including the fact that it means you'll be providing the viewer with a lot of valuable information in a short period of time. Creating short videos also decreases the likelihood of you losing the viewer's interest. To really optimize the video, make sure that you share what it is about within the first few seconds.

photo: Lee Flynn

2. Develop A Compelling Call To Action

Videos are a form of advertising designed to compel the viewer to do something. This could involve making a purchase, signing up for your e-newsletter, sharing your brand with other individuals, etc.

To ensure that your viewer does what you want them to do, you need to create a compelling call to action. Be sure that the call to action provides the viewer with an incentive for following through. An example would be "By making a purchase today, you can save 50% on this cutting edge lawn mower!" Ideally, this call to action should appear at or near the beginning of the video. It should also be repeated numerous times within the video, including the end.


3. Include Your Contact Information.

Your video should make it easy for the viewer to get in contact with you. There are several ways that you can include your company's contact information, including titles and captions, links, annotations, and voice-overs.


4. Utilize Titles And Subtitles

Creating a catchy, descriptive title for your video is immensely important. Doing so will enable your viewers to understand what your video is about immediately. Also be sure to include subtitles so your viewer can follow along as major themes change throughout the video. Video production companies will typically offer title and subtitling services to help you with this endeavor.


5. Be Upbeat

In the Forbes article "6 Qualities To Make Your Videos Go Viral," Ilya Pozin notes that there are several strategies individuals can use to increase the likelihood that their videos will be seen by a ton of people. One of those strategies is ensuring that the video has a positive overtone. In defending this claim, Pozin noted a study which found that the content which was shared the most tended to incorporate an upbeat note that engendered happy emotions.


6. Engage Your Audience

This strategy is applicable and advantageous for any aspect of your marketing campaign, including video production. Engagement is all about getting your viewer actively involved with your brand, and optimized engagement tends to entail higher conversion rates and brand loyalty. There are numerous techniques you can implement to get your viewers involved, such as including a questionnaire at the end of your video. You can also answer questions posed by your audience in the video. Even sharing a bit of personal information about yourself promotes engagement because it enables the viewer to develop a sense of relationship with you rather than simply considering whether to buy your product.

If you're serious about creating a successful video that can be shared on Facebook, now is the time to start implementing techniques that will help you do so. You can use some or all of the techniques outlined above to produce the dynamic, exciting video that will capture and keep your audience's attention!


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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