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If you want people to become aware of your product or service, you have to take time to market it to your target consumer. One way to do this is to create YouTube videos. YouTube videos may be effective because you can demonstrate how your product or service can help change a consumer's life. It can also be effective because the content can be shared and potentially go viral without any effort on your part.


More Views May Translate to More Sales

Ideally, your target consumer will be the one who is watching your video. For instance, if you sell knives, your goal is to have your video seen by professional chefs or those who like to cook at home. However, there are some products or services that may appeal to a wide range of people. For instance, if you are selling car parts, those parts may be in demand from car enthusiasts, those looking to change their own battery or other auto parts stores in need of consistent inventory. In such a scenario, an increase in views may lead to an increase in sales.


Viewers May Share Videos With Potential Buyers

A 50-year-old mother of two may not be interested in buying the latest video game console or be particularly interested in the latest smartphone upgrade. However, she may have a son who loves video games or a daughter who loves to use her phone. Therefore, she may share your content with her children who may then decide to buy your video game console or newest smartphone or smartphone accessory.


Expand Your Viewership Overseas

If you are a startup or a small business, it may not be practical to advertise beyond your local market. However, a YouTube video could potentially be seen by anyone in the world. In a matter of hours, you could become a hit in Spain or in Australia just because of a single video or a series of videos someone discovered or were sent to by other viewers. As the possibility exists that you could be found in other countries, it may be worthwhile to use captioning service to make it easier for speakers of other languages to follow along.


Everyone Loves Gag or Novelty Items

A gag or novelty gift can appeal to almost anyone no matter who he or she is or where he or she lives. They can make great birthday gifts for colleagues or distant relatives or become humorous gifts that you put in a Christmas stocking. In some cases, seemingly random or mundane products can develop a cult following such as the pet rock did back in the 1980s. Therefore, you may have a unique opportunity to help your product outperform expectations through the use of YouTube videos.


More Views Equals Credibility

Social proof is strong when it comes to any sort of online content. In other words, the fact that a video has been viewed 100,000 times means that it was worth watching and was most likely shared by viewers. In contrast, a video that has only been viewed 100 times may be seen as too niche, not interesting or most likely not deemed worthy of sharing by viewers. This means that you need to make an effort to increase views even if you have to pay for them at first because it could impact the perception of your product or your brand as a whole.

You won't garner many sales if people don't know that your brand exists. Regardless of your current marketing budget, a YouTube video can help you get your company and its products or services in front of a global audience. When done properly, this could result in thousands or even millions of views and a related increase in sales.


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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