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If you are a sales person in the Philadelphia area who is looking to have their own sales territory, it can be difficult. There are many others looking to win the business of every customer you talk to. Therefore, you need the right tools and information if you are going to succeed. Don't go it alone.


Here are tips to help you truly own your Philly sales territory now and into the future:Photo: Lynda.com



You can only close deals if you have them in your pipeline in the first place. There are two ways to improve your sales: get better at closing the deals you have and get more deals in front of you in the first place.

Prospecting focuses on the first part of that. Luckily, today there are many ways to meet prospects. You can meet them at networking events, over the phone, or with social media. No matter what method you choose, make getting new leads a primary part of your daily tasks and you'll never be hungry for business.



You need to get a lot of attention today to stand out. With social media, anyone has a voice and therefore people are distracted by all the noise. Make sure you are doing something unique that will set you apart from the rest in your market. Make provocative videos, catchy headlines, and send out messages frequently to stay top of mind. That way when customer are needing your product or service you are the first person they will think of.


Follow Up

Most deals don't happen during one visit. You need to follow up multiple times. This can be tiring, but it is well worth it in the end. To make it easier, set a schedule with a specific action to take when following up customers: send an email, send a card, or make a custom video for them.



You need to get better at setting up meetings with clients. When you are asking them to meet with you, propose specific times. Don't just ask for general time frames during the week. That way they have to commit to being there and it is harder for them to blow you off.



Master your presentation and memorize it to the last word. If your presentation is locked down tight, you can impress potential customers. If you are sloppy, they will see through your sales pitch in a second.



People who can close love life. If you can't close deals, you need to improve this skill right now. You can have an amazing sales cycle and the customer will still try to put you off at the last minute. Study up on drills and sales closing techniques that can burst through that final bit of resistance. It could be the difference between staying in business or shutting up your shop this year.



Training is the best way to get ahead in your sales territory. There are so many aspects to sales that it is impossible to cover them in this one article. However, no matter what industry you are in you can find great training companies out there. If you're in home improvement, get home improvement training. If you're in the medical field, there is great medical sales training. And if you're in tech, there are also great resources. Use them wisely so you can learn from the masters.


Owning your own sales territory in Philly can be tough. After all, it is one of the biggest markets in the states. However, if you play your cards right you can stand above the rest. Review the tips above and put them into action. Otherwise, you competitors may take your customers right from under your nose. Learn sales so you can effectively take over your market and relax once your book of business is full.

Brett Clawson is a business owner and entrepreneur with over 10 years of experience. In his free time, he enjoys writing and learning about emerging business trends.

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