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Customers are the lifeblood of any business. Engaging with customers is thus a crucial undertaking of any business. However, many entrepreneurs are not adept at engaging with their customers at a real level. In many instances, companies do not understand the importance of making such connections with their customers and instead seek to shove sales proposals and marketing language down the throat of their customers.Strategies For Real and Deeper Engagement With Customers


Not only does a business need to know its customer demographics, but it also needs to know their customers on a personal level. Understanding customer needs, reasons for buying, etc. is paramount to the success of any business. In the traditional business setting, getting one sale from a customer was enough. In recent times, customers have expectations; they expect their relationship with a brand to go beyond simply using the company's products.


For a business to have sustained relationships with their customers, it is vital to reevaluate how they engage with customers. This article divulges details on the effective ways to engage with customers.

Create Emotional Connections

Research has shown that strong emotional connections with customers enable businesses to increase customer loyalty and charge premium prices. Companies that seek to build emotional connections with their customers do so by showing the customers that they are dealing with actual people. A company can create emotional connections by developing a way to introduce themselves to a customer, having a brand ambassador, or having brand logos.

Responding to Customer Queries Promptly

One of the most effective tips for engaging with customers on a personal level is guaranteeing timely responses. Customers cite that timely responses make them feel like the product/service is personalized to their preferences. The rule of thumb is that a business should respond to customer emails within twenty-four hours.

The shorter the response time, the more valued a customer feels. Research shows that the chances of converting a new lead into a loyal customer drop by around 400% if a business waits longer than five minutes to contact their leads back. However, numerous businesses overlook the importance of getting back to a customer within a good timeframe and often lose out on numerous opportunities.

Create Communities

Engagement marketing creates an opportunity for businesses to dialogue with customers, and for customers to exchange ideas and views amongst themselves. Communities, as well as online forums, have been an age-old strategy businesses use to influence activity around their brands. Online communities allow businesses to have discussions with customers, share information, answer queries, and deliver updates. Essentially, businesses that engage with customers on social media platforms can utilize such platforms to leverage customer loyalty to the brand.

Meet Customers in Real Life

One effective way to personalize the customer's experience is to request a one-on-one meeting with the customer. Research shows that customers are more likely to agree to buy if you meet face to face. A company can organize events where they meet customers and clarify all questions customers have about the business. Events aim to deepen the bond customers have with a company. When organizing events, the business should seek to grow their partnership with customers even though the event costs money and does not guarantee a short-term profit.

Offer Value for Money

Engagement involves offering "value" as a package as opposed to just products. A firm should seek to advise and enlighten customers and in the process get the opportunity to market its products. Even though a customer eventually purchases a product, it is essential that the customer feels like they have obtained value for money. The customer should look forward to the next interaction with the business.

Rewarding Customers

Acquiring new customers is expensive. Therefore, one of the objectives of a company's customer service goals should be to ensure that current customers are 100% satisfied with the company's services. It is cheaper and easier to retain customers who have already purchased from the company. Additionally, studies have shown that repeat customers spend more money in a business than new clients. Businesses should thus seek to reward their existing customers in different creative ways such as discounts, cash-backs, shopping points, gifts etc.

Inspire People

Inspiring people is a strategy firms can apply to influence the customers' attachment to the vision of the brand. One effective way to inspire people is to show customers your awareness of social issues. When a company positions itself as an agent of positive social change and evokes important debates then it can gain a following.

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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