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Having a successful business is all about using the proven techniques and strategies that will elevate your brand to a new level. But if you are an entrepreneur, it can seem overwhelming at first having to balance so many different things. To help you, here are six great ways to boost your brand:


Set Short Term and Long Term Goals

Your company is only as good as your ability to set quality goals. Goals guide you in the direction that you need to go and inform all the actions and plans down the line. Set short term and long term goals to get more out of your time and energy and avoid chasing the small stuff.

6 Ways to Boost Your Business


For short term goals, aim for two or three month spans with achievable metrics that will energize your team. Let them hit a few of the goals without much strain, but have some stretch goals in there as well. For long term goals, make them bigger and more ambitious. They will serve as a shot in the arm to your team and motivate them to higher levels. But be sure that your compensation packages for meeting those bigger goals are representative of the size of the achievement.

Value and Implement the Right HR Team

With so many other things on their plate, some entrepreneurs overlook why HR is important. However, this a big mistake. The right team of HR reps can take over crucial processes and free up your time to focus on the bigger picture.


A great HR team should be able to hire the right candidates in line with your overall vision. From there, they can handle onboarding and training, from small time employees to your managers that might move up through the ranks one day. They should also have a lot of attention to detail to ensure that payroll, legal requirements, and PTO are all handled with precision.

Do Team Building Exercises

A team that plays together stays together. How your employees feel about each other will have a big effect on your ability to hit those longer term goals you set above.


Arrange for regular team building exercises in and out of the office. Daily games and warm ups can be implemented for the sales team, for instance. But make sure that at least every quarter you take the whole team out for some kind of retreat or gathering where they can connect with each other outside of the office.

Understand Your Marketing Funnel

Marketing and sales are what run any successful business today. The ability to leverage social media, email, and your website conversions is crucial. Make sure to plan out your sales funnel on paper, or your favorite app, to have a clear-cut approach to guiding customers through your process and producing greater revenue.

Get Your Security Right

Don't make the crucial mistake of overlooking security. While it might not seem like you are a target, you have more assets than you think that are attractive to hackers. This includes customer information, credit cards, and trade secrets that you need to protect.

Do Market Research for Other Opportunities

Never stop innovating and looking for new opportunities. Use free tools like Google's Keyword Planner to see search volumes for different keywords, products, and niches. This will inform your marketing strategy as you move forward and allow you to tap into trends that could boost your sales or your visibility in your market. But test your assumptions with validation landing pages and small tests before jumping all the way in.


Business owners are always looking for ways to get ahead. However, if you don't use the right tools and tips, then you could be falling into common traps. In this digital era, competition is more fierce than ever before, so don't fall behind by failing to implement the methods above. Put them to work for your business so you can dominate your market for the long run.


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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