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Improving sales is crucial to growing your business. However, you need the right approach if you are going to succeed. If you don't, you could end up wasting time and energy and still not boosting your sales in the way you want. So be sure to use the following three ways to eliminate errors and increase your chances of succeeding with better sales number now and in the future:

Photo: Lee Flynn

Improve Your Tactics

If you want a functional sales strategy, you need to improve your tactics. Your tactics will define the day to day results that you are getting. Without great tactics, you could frustrate customers, lose out on potential sales, and give your salespeople a system that simply doesn't bring out the best in them.


Qualify Better

The first are you will want to make strides in with regards to your tactics is your qualifying. When you are first meeting with customers, the first questions out of your team's mouth need to be finding out facts about them.


These questions should revolve around their wants and needs. After all, if someone does not even see a problem with their current situation, then they are not going to pay you to fix it.


Also, make sure that you are positioning your company as the prize. Ask the customers to prove that they have enough money, credentials, and other factors in order to be your customer. It shows that you are not desperate. In fact, it makes customers want to buy from you even more.


Training

No company can succeed without training its people. Without training, you are leaving your team to shoot in the dark without direction. When you train them, however, you are instilling various tips and tricks they can use to sell better for you in the future.


For instance, you can have daily sales meetings. In these meetings you can detail the ways in which you want your employees to respond to certain customer inquiries or objections. Drill these rebuttals time and time again. Eventually, through training on a daily basis they will become second nature.


Another way to get better training into your sales process is to bring in outside people. Having a professional sales trainer can bring a number of benefits. First of all, it always helps to have a third eye to view your company through. Secondly a trainer will have vast experience and know the common mistakes that beginners make when trying to learn how to sell.


Great training is essential to improving your sales. So make sure you are putting the above aspects to work for you. That way your team is not just paying lip service to your sales process but you know they are putting in the work as well.


Goals

The first thing you need to focus on is making your goal specific. Vague goals do not inspire action. Just saying that you want to boost sales is not enough .You need to attach a certain number to it so that you know exactly when you have surpassed that goal or not.


Secondly, all goals need a start and an end date. The start date is usually right this second and the end date should be sometime in the next several months. If it is a longer term goal, then be sure to break it into smaller chunks so you can never lose sight of the progress you are making each day. That way the motivation can keep going even when you have an off day.

 

If you don't increase your sales, you will miss out on numerous opportunities that could help your business. Using the surprising methods above, you can leverage tactics that will put you ahead of the competition. That way, you don't have to worry about losing market share or profits. Instead, you can position yourself for rapid growth both now and in the coming years.

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

 

 

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