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It’s official! Ridesharing is coming to Philly.

A new law was recently passed that will make UberX and Lyft legal in Philadelphia, and Governor Tom Wolf has said that he intends to sign the bill. Once that happens, ride-sharing companies will be allowed to operate anywhere in Pennsylvania.Photo: ZDNET.com

As a part of the new law, UberX and Lyft are required to share a small portion of their revenue with the Philadelphia school district, so that’s an added bonus. And schools aren’t the only ones who will benefit from the situation. Philadelphia businesses should see some positive results as well.

How, you ask? Well, let’s just take a look:

Transportation for big, corporate events

Philadelphia is host to a lot of major corporate events, like the CIO Executive Leadership Summit that just happened. People traveling to Philadelphia need transportation, and during big events, there is a limited amount available. This new law opens up a wide range of options for those incoming businesspeople, meaning rental cars and taxis won’t be booked solid, months in advance.

Business meetings

Imagine a scenario, if you will: This morning, you drove into work way too early, but you still had to fight traffic on I-676 to get in. People were laying on the horn, dangerously changing lanes at the last second (“Use a blinker, buddy!”), and essentially making traffic an all-around nightmare. But as you pull into your usually-overcrowded parking lot, you see it. Some developer who’s been burning the midnight oil is going home just as you pull into the packed lot, and he pulls out of that coveted parking spot right by the door—you know the one. Suddenly, as you pull into that spot, which fits your car perfectly, the day doesn’t seem quite so grim.

That is, it doesn’t until you walk to your desk and see a reminder up on your screen of that business meeting you have across town. You could go back downstairs and give up your spot only to face the stress of that traffic again… or you could use your smartphone to hail a ride and let someone else worry about it while your car waits for you, nice and cozy in its comfortable spot, right by the door when it’s time to go home for the day.

Team-building activities

It’s important for business teams to get to know each other outside of the work environment. Sometimes, it’s a good idea to take the team out for an activity to build relationships. It makes work go more smoothly if people have some common ground to build on. Maybe you want to educate your team by taking them to a sales training or seminar; or you want to take everyone to see an IMAX movie at the Franklin Institute; or maybe you’re all going go-karting. No one really ever wants to be the one to drive in a big group like that, and a lot of the team-building takes place on the way to and from the activity. Instead, call in a driver with a van that can fit everyone and focus more on talking and getting to know each other than on the road. (The angry driving can wait until you get to the go-kart track.)

Provide pre-paid transportation for visiting clients

If you’ve got an important client visiting from out of town, you want to be able to impress them. Both ride-sharing services have business options with tools set up so that you can utilize your company’s expense account to pre-pay for their transportation around town. They even have luxury services available for those clients to whom you want to go the extra mile.

This new setup is going to be a good thing for Philadelphia businesses, both for individual workers and for companies as a whole. It might even attract new business. Sure, it won’t be the main reason any company decides to move to Philly, but it’s definitely an added bonus. And with the availability of transportation, it’s definitely an attractive prospect for conferences and other big events.

Cameron Johnson is a business consultant and social media expert. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international marketing conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media.

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Photo: ZDNET.com



Starting a small business can be the adventure - and opportunity - of a lifetime. Founding a company based on a craft, trade, or academic skill can be genuinely liberating. And yet starting a small business  can also be a daunting task, as the small business owner must acquire an array of skills in addition to their specialization, such as invoicing clients, managing accounts payable and receivable, keeping on top of taxes and - especially important - successfully marketing to current and potential clients.

Marketing, aside from your core specialization, is the heart and lifeline of your business. No matter what kind of business you run, from carpet cleaning companies to direct selling cosmetics businesses, from cabinet refacing companies to craft-based Etsy shops, here are five of the best ways to market your small business.

Five Ways to Market Your Small Business

Utilize Existing Relationships

Your friends, family, and acquaintances should always be your first go-to when you are starting a business. Talk to them about what you do and how your business could help them, and ask them to assist you in getting the word out. Those closest to you will be your biggest cheerleaders, and very often they will be only too happy to help you by recommending you to their friends, sharing your social media posts, or forwarding your marketing emails to those they know.

Make sure they're in tune with what you do, and if they have a need for your product or service, they will usually prove a loyal customer base if you take care of them as you would any other client.

Build Your Social Media Following

This is a fast way to get the word out about your company and keep your audience updated on what you're doing. Best of all, unless you opt for sponsored or boosted posts on the social media platforms you use, it's free. Make sure to invite and follow all your friends, family, and acquaintances - as well as other business owners - on your social media channels. Familiarize yourself with the major platforms, such as Facebook, Twitter, Tumblr, and Instagram, and pay attention to your analytics, which most platforms provide at no cost. Your analytics will tell you what kind of content is performing best, and at what times of day, to help you better strategize your social media marketing.

Always Carry Business Cards

Whether you're at a trade show or just casually chatting with someone in the street, always part ways after you give them a card. Putting something physical in their hands will help them remember you, and if they're interested in what you do, they'll likely save it for a time where they need or want your product or services. Business cards can be made very cheaply, and they are great investments. When designing your company's print marketing run, ensure that the design can be adapted to business cards to create cohesive branding across all your business print mediums.

Design and Execute a Print Marketing Campaign

While digital marketing is important, print marketing is still critically vital to your company's success. Putting a physical object into someone's hands can make it more likely that they will remember you and your company. Aim to create a visually expressive design for your print marketing items that will simply but beautifully convey your company's mission, product, and service, and provide value to potential customers by creating trade show items such as pens, bags, and other reusable items. If you are not a designer by trade or don't have one in-house, most printing companies will have in-house design services that will work with you to create a memorable print marketing campaign.

Use Email Marketing

Most people read their email every day, which is why email marketing is so remarkably effective. Even if they don't open the email, clients and potential clients will register the title and company name before they delete it. Email marketing platforms provide the most bang for the buck, as many platforms are very inexpensive to use and result in fantastic returns on every dollar invested.

Whether you're just getting your small business off the ground or looking to up your marketing game, these five great strategies will assist you.

 Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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In a way, it seems almost too good to be true. Yet the average company that owns franchises has multiple opportunities each year to increase the amount of technology that their franchisees leverage in order to bring customers in.

Finding the right blend of technology for your customer base and ensuring that it can be used correctly are two areas that can help positively impact products in most companies. Here are some ways that use either approach to take advantage of the shifting relationship between technology and franchise operations:

Killer Application:The Shifting Relationship of Technology and Franchise Operations

One fast food chain in the U.S. decided to use a PayPal application that was developed as a sample application for restaurants to use. They equipped their franchisees with the latest cell phone technology at the cash register, so that they could take advantage of customers that wanted to pay by phone. The largest problem that they have is that with the turnover they experience in staffing, they can't keep people trained on the system at the cash register who understand how to use it. So the in-house developers are working on creating an interface that is easy to use for employees as well.

The upshot is that customers like the application, and they can use it to easily pay their bill and use coupons specific to that restaurant, saving the franchise time and money. It is helpful to remember that the estimated market for mobile payments is close to $600 billion a year.

Cleaning Remains A Hot Market:

It's hard to imagine someone going out and making the cleaning market sexy, yet that is just what one company did by aggregating cleaners online in an Uber-like service. The key for them was to be able to get the most talented people to come and work with them. So they developed a very sophisticated process that ensures that their employees are going to be precisely what homeowners need. They then built that into an online service that is easy to use and includes handyman options like cabinet painters as well. Because the service is available to everyone, businesses that have franchises can order cleaning through this application as a vendor, giving them more flexibility than they might have from other services. With an estimated $15 billion dollars at stake per year in the cleaning market, you can be certain that there will be a demand to clean your locations.

At the same time, each independent contractor that puts bids into the service is in effect a franchisee of the company, giving them power, credibility, and the opportunity to gain as many cleaning contracts as they can online. One of the key dynamics for companies that decide to create virtual franchisees using online technology is that they should try and find a good balance between efficiency and wages. You won't attract the most talented workers if you focus on paying the lowest wages to your workers. At many cleaning companies that are online, customers will state what they want done and then they will get bids that contain hourly labor costs, giving them an opportunity to control what they pay. Generally speaking, however, most contractors tend to note the prevailing wage and use something close to that to bid with. If there is going to be fierce competition, it will probably be over which upholstery cleaner to use.

Moving Your Applications Into The Cloud:

Most companies that have made the changeover to using their applications in the cloud have experienced a great deal of employee satisfaction, because they are no longer tied to the same desk or chair in order to get work done. And whereas security can become more of a question because you have devices and computers everywhere, your back-end security becomes much greater, because you are likely hosting your applications at a data center that has much higher security standards in place than you could ever provide clients with yourself.

So if you are looking at buying a franchise or starting to franchise to others, you should be pleased at the number of opportunities that you have to leverage technology in ways that can cut costs and increase revenue.

 Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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Business owners who are interested in optimizing their company's daily operations should know that there are numerous strategies they can utilize to accomplish the objective. One of the best ways to get the process going is by streamlining your company's business workflow. Here are six steps you can take to realize this objective: Cameron Johnson

 

1. Develop A Strategic Plan

One of the best ways to streamline your company's daily operations is by developing a strategic plan. This process will help you identify your business's primary goals and purpose. Once you've taken this step, you'll be able to eliminate unnecessary actions and activities that are not contributing to the realization of the company vision. While strategic plans can incorporate numerous elements, they tend to include the following components:

• Strengths, Weaknesses, Opportunities, and Threats (SWOT) list

• Budget

• Mission Statement

• Vision Statement

 

2. Utilize Business Workflow Software

Another step you should take to streamline your company's business workflow is the use of excellent software. These days, there are numerous companies who offer customized, cutting edge software products that will enable you and your staff to complete daily tasks with greater excellence and expedience. For example, the company PNMsoft features software products that enable business owners to profit from every process by enabling them to:

• quickly integrate workflows with Microsoft products

• access processes through all mobile devices and PC

• manage multiple types of workflows in a perpetually shifting business setting

• continually improve and optimize business processes

• establish management control over business-related processes

• initiate and complete workflows within an end-user interface

• design human-centric workflows to eliminate manual operations

Photo: www.myhubintranet.com

 

3. Develop A Sales Workshop

Another technique you can implement to make your company's business workflows more effective is designing a sales training workshop. This will empower your employees to streamline and shorten the process of identify prospective clients, reaching out to them, closing the sale, and generating repeat business. Make sure that these workshops enable staff members to learn the latest and greatest sales methodologies to ensure that they are doing things quickly and correctly.

 

4. Invest In Cloud Services

If you're serious about streamlining your processes, be sure to invest in cloud services. These services involve making your company's documents and work-related projects accessible through a central Internet system. As noted in Entrepreneur, there are multiple benefits that can result from taking this course of action. For example, cloud services ensure maximum mobility by enabling you to complete business processes and transactions via Internet. Cloud services also empower employees to work on one document from a central interface simultaneously. This cuts down on the confusion that transpires when staff members pass documents back and forth to multiple people through e-mail.

 

RELATED: Best Motivation Practices for Philadelphia Businesses

 

5. Utilize Business Consulting Services

Another step that will help optimize your company's business workflow is utilizing business consulting services like those found here. These consultants typically possess extensive education and/or experience in the business sector, which means that they know which institutional changes should be made to help you and your employees accomplish more in less time. To facilitate this outcome, consultants offer helpful services in multiple business sectors, including but not limited to:

• strategy

• organization

• marketing

• technology

• operations

• digital

• transformation

• corporate finance

• advanced analytics

• sustainability

• mergers & acquisitions

 

6. Optimize Your Meetings

One final technique that can take your business's workflow to a new level is optimizing your meetings. During meetings, you and your staff members discuss goals and exchange information regarding which processes are facilitating the desired outcome. When you optimize meetings so that everyone has a clear understanding of what the company goals are and how they should be realized, you'll likely find that your employees work more efficiently and strategically.

Local entrepreneur Peter J. Madden, founder of AgileCat, also recommended in a recent interview to rethink the length of meetings.

“I don’t know whoever said a meeting must be one or (yikes!) two hours, but it just isn’t necessary,” Madden stated.”Here, a 30-minute meeting might be ten minutes too long.”

The more you plan ahead, the more time you can save. This, above all else, is what efficiency is all about.

 

Don't Delay: Start Streamlining Your Business Workflow Today!

If you're interested in ensuring that your company's daily operations are optimized, now is the time to implement strategies that will generate the outcome you want. You can use some or all of the simple steps outlined above to streamline your company's workflow process so that your business continues moving forward!

 

Cameron Johnson is a business consultant and social media expert. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international marketing conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media.

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Photo: myhubintranet.com



Times are getting tougher, and the economy is hardly growing. Consequently, the need to secure a reliable source of income cannot be overstated. More people are, therefore, looking towards entrepreneurship. Philadelphia is located midway between Washington DC and New York, strategically placed on the East Coast. It is, therefore, at the center of a dynamic and thriving expanse with an estimated population of 6.1 million people.

According to the Philadelphia government department for commerce and business attraction, the city’s economy is diversely anchored providing opportunities to various set of industries from healthcare and life sciences to professional services and advanced manufacturing. The prevailing economic conditions in the city make Philadelphia a good market for every entrepreneur. The following are a few profitable business ventures that the region lacks.Upcoming Business Opportunities in the Philadelphia Area

 

Property Investment

The Philadelphia agency for commerce estimates the state’s population at over 6.1 million, not only making it the third largest residential town in the country but also the nation’s fifth largest city. Interested entrepreneurs, therefore, may opt to tap into this resource and invest in the real estate service industry by building homes, office complexes, apartments, and other real properties. Moreover, in comparison to other cities in the northeast region, the relatively low Class A office rental rates in Philadelphia make it an excellent hub for real property investment. Furthermore, the city enjoys considerably lower labor costs making it a sound financial choice for real estate business.

 

e-Cigarette Merchant

For most people trying to quit the smoking habit, electronic cigarettes can be one of the best alternatives to the way they intake nicotine. An e-cigarette is a handheld device that can vaporize a flavored liquid. The user should inhale the vapor. The vape juices in the e-cigarette are made of a wide range of ingredients including nicotine, glycerin, and propylene glycol. Merchandising e-cigarettes, especially in Philadelphia, comes with the promise of a reliable market. Given their value in nicotine and tobacco intake reduction, more habitual smokers prefer it to the conventional cigarette. Moreover, the Philadelphia state government has helped develop a diverse manufacturing industry. Manufacturers in the city enjoy a rich manufacturing heritage evidenced by the low tax and power rates. Given the above conditions for business, e-cigarette merchants may also opt to set up a manufacturing plant in the city and still achieve success.

 

Credit Facility

Entrepreneurs have the option of starting a credit facility to cater for people especially those in need of quick emergency credit. The recent revisions to the Philadelphia state finance and tax regulations have made the commerce climate for investment companies more appealing. Starting a credit facility like a pawn shop within the city can be earmarked as a potentially viable business venture.

 

Life Sciences Industry

The Philadelphia region has a very strong life science industry. The study of life builds its concentration around gene therapy, medical technology, pharmaceuticals, health information technology, and diagnostics. This ever-expanding life science sector has brought forth the need to have more clinics, pharmacies, and other healthcare facilities. Moreover, entrepreneurs may also elect to delve into the logistics and distribution industry as a result of the growing industry. Philadelphia enjoys a sophisticated transportation network for the pharmaceuticals.

Philadelphia invites enterprises to explore the many advantages of investing there. Through partnerships with key associates such as World Trade Center and the State of Pennsylvania the city of Philadelphia can provide comprehensive assistance to interested entrepreneurs. Philadelphia takes charge of helping entrepreneurs identify:

-Trade leads

-Business opportunities

-Best markets and networks

-Best financial incentives

 

In light of the aforementioned market conditions in the city and support from the local and state governments, close to any business venture will promise adequate rates of return. The opportunities mentioned above, however, offer much-reduced risk on investment in comparison to other investments.

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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Ever since Bryce Harper burst upon the sports scene as a brash 16-year old who was on the cover of Sports Illustrated, the expectations for greatness have been high. Harper has heightened the pressure with his periodic pronouncements about his potential and seemingly programmed focus on the game.

 

A Steep FallBryce Harper

However, after winning Rookie of the Year accolades in 2012 and his first Most Valuable Player (MVP) award for the Washington Nationals last season, Harper’s game has struggled in 2016 since the calendar turned to May. His performance in April saw him hit nine home runs and knock in 24 runs, numbers that looked to make him the favorite to repeat as MVP.

 

Since then, the numbers have been miserable. While he’s hit 11 home runs, his overall hitting performance has offered up a weak .220 batting average. Those types of statistics have given his critics some gleeful comfort, with the hope that such a downturn will evoke some level of humility in him.

 

Possible Issues

Usually, when a player begins sliding offensively, it’s because pitchers have found his weakness. At least for the time being, that weakness with Harper relates to his inability to hit the four-seam fastball. The belief by some is that Harper has become too patient at the plate and needs to offer up a little more aggressiveness when it comes to swinging at the ball.

 

With close to five years’ worth of statistics on him, teams also have a better sense of how to play him. That means more shifts, which ends up reducing his efforts in getting on base.

 

When it comes to gauging the odds of seeing a reigning MVP come back with a poor campaign, online sports betting sites don’t get too worked up about the prospect of such a slide becoming permanent. That’s because they know that it’s a long season and that slumps are an inevitable part of the game.

 

Laser-Like Focus

A Las Vegas resident like Harper is well aware of all sorts of odds, which is why he’s always projected a certain swagger when it comes to his game. Since that appearance on Sports Illustrated’s cover, he’s focused on continuing to the next level, whatever that might be for him.

 

In order to speed up his selection when it came to the Draft, Harper earned a GED after his sophomore year in high school. That way, he could put in a year at a local junior college and gain his eligibility. That plan worked to perfection when he was the top pick of the 2010 Draft, signing a five-year deal for $9.9 million, which included a $6.25 million bonus.

 

Motivation Isn’t Lacking

Harper’s drive to be the very best has rubbed many people the wrong way, with one of those instances being this past offseason. Asked what kind of contract he might ask for when he becomes a free agent after the 2018 season, Harper indicated that the rumored $400 million might only be a starting point.

 

One of the other reasons that Harper tends to be a lightning rod is his annoying habit of occasionally failing to hustle. It’s not something that occurs with any regularity but the perception of it is enough that it sparked an absurd dugout brawl with Jonathan Papelbon last September.

 

Patience is a Virtue

In reality, Harper’s work ethic is such that he’ll eventually either figure out what the true problem is or tweak his swing to adjust, which might not actually happen until the offseason. In the interim, his performance hasn’t hurt the Nationals, who are comfortably in first place in the National League East and likely headed to the postseason. A few timely hits by Harper in those circumstances and all will be forgotten.

 

 

Greg Dastrup is a world traveler and professional writer with a passion for learning new languages. He’s spent most of his career consulting for businesses in North America.

 

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If you want people to become aware of your product or service, you have to take time to market it to your target consumer. One way to do this is to create YouTube videos. YouTube videos may be effective because you can demonstrate how your product or service can help change a consumer's life. It can also be effective because the content can be shared and potentially go viral without any effort on your part.

 

More Views May Translate to More Sales

Ideally, your target consumer will be the one who is watching your video. For instance, if you sell knives, your goal is to have your video seen by professional chefs or those who like to cook at home. However, there are some products or services that may appeal to a wide range of people. For instance, if you are selling car parts, those parts may be in demand from car enthusiasts, those looking to change their own battery or other auto parts stores in need of consistent inventory. In such a scenario, an increase in views may lead to an increase in sales.

 

Viewers May Share Videos With Potential Buyers

A 50-year-old mother of two may not be interested in buying the latest video game console or be particularly interested in the latest smartphone upgrade. However, she may have a son who loves video games or a daughter who loves to use her phone. Therefore, she may share your content with her children who may then decide to buy your video game console or newest smartphone or smartphone accessory.

 

Expand Your Viewership Overseas

If you are a startup or a small business, it may not be practical to advertise beyond your local market. However, a YouTube video could potentially be seen by anyone in the world. In a matter of hours, you could become a hit in Spain or in Australia just because of a single video or a series of videos someone discovered or were sent to by other viewers. As the possibility exists that you could be found in other countries, it may be worthwhile to use captioning service to make it easier for speakers of other languages to follow along.

 

Everyone Loves Gag or Novelty Items

A gag or novelty gift can appeal to almost anyone no matter who he or she is or where he or she lives. They can make great birthday gifts for colleagues or distant relatives or become humorous gifts that you put in a Christmas stocking. In some cases, seemingly random or mundane products can develop a cult following such as the pet rock did back in the 1980s. Therefore, you may have a unique opportunity to help your product outperform expectations through the use of YouTube videos.

 

More Views Equals Credibility

Social proof is strong when it comes to any sort of online content. In other words, the fact that a video has been viewed 100,000 times means that it was worth watching and was most likely shared by viewers. In contrast, a video that has only been viewed 100 times may be seen as too niche, not interesting or most likely not deemed worthy of sharing by viewers. This means that you need to make an effort to increase views even if you have to pay for them at first because it could impact the perception of your product or your brand as a whole.

You won't garner many sales if people don't know that your brand exists. Regardless of your current marketing budget, a YouTube video can help you get your company and its products or services in front of a global audience. When done properly, this could result in thousands or even millions of views and a related increase in sales.

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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Photo: YouTube.com



 

3D Printing

 

3D printing in medicine is taking off due to a recent decision by The FDA on August 8, 2016 to close comments on newer devices that were put under review in May, according to The Hill. Now, there are almost 90 types of 3D printed medical-related devices being used by doctors or pending approval, and five will likely become prominent in every medical office in the country. Written below, these five 3D printing medical devices are detailed, and specialty offices or all-purpose clinics in rural areas may find that they are using all of this technology in the next two years.

 

Printing skin instead of giving stitches

 

One of the routine procedures that doctors are known for involves giving a patient stitches when they have an accident. However, instead of numbing the area and using traditional stitches or skin glue, doctors will now have the option of 3D printing the skin. This is particularly helpful for doctors treating an area of the body that will later require plastic surgery, such as the face. This is also a helpful device for treating areas of the body that are thin-skinned such as ears, lips and other parts of the face.

 

Making everyday lab equipment

 

Instead of heavily relying on an office manager to do all of the ordering of everyday plastic medical equipment for a doctor's office, 3D printing could be used instead. Along with plastic applicators that are used one time and thrown away, there are other types of equipment needed for the office itself that can be 3D printed. This will mean a savings in shipping for the supplies, and not needing to reschedule patients for testing because the office ran out of the proper tools. Most of the 3D printed tools can be made the day before or within minutes.

 

Saving patients with prosthetics worry and money

 

Enterprise Imaging companies and other technologies have worked with 3D printing in medicine to help patients with prosthetics. Many older patients are able to keep their prosthetics in good working order, but children have two main problems with prosthetics that 3D printers solve. First of all, children outgrow their prosthetics rapidly. Secondly, children are known for breaking their prosthetics. A third advantage for prosthetics users of any age is getting a better fit with the 3D printing because unusable prosthetics are cheap enough to throw away for a better, customized model made on the printer.

 

Making certain types of medications

 

Certain types of medications are easily made on a 3D printer because the machine can create the pills on a chemical-structure level. Along with having common medications readily available for patients, 3D-printed pills allow for interesting new pill shapes that completely alter the drugs’ release rates, according to Sculpteo. Access to 3D printing medications is especially helpful for rural clinics that serve a financially unstable population.

 

Customized medical tools

 

Doctors that have always wished that they could find medical tools that are customized in size have an array of size options thanks to 3D printing. In addition to making medical tools that will allow the user to grasp them firmly and precisely, the patient can also be the reason for the customization with 3D printed medical tools. For example, tools that need to accommodate a smaller person for surgery will produce a better rate of post-surgery success because cutting depth can be limited with customized tools.

 

Creating low-cost casts that expedite healing

In rural areas, it is common to have an all-purpose doctor that has a few specializations such as setting broken bones. One of the main issues in these cases is having the time to set the cast and aiding the patient in the recovery process. Interestingly, there are reports that state the customized casts created with 3D printing improve recovery rates up to 80-percent, according to Harvard Business Review.

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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In a world where videos have become one of the most effective ways to advertise a product, many business owners are looking for strategies that can help them create a great video to share on social channels like Facebook. If this is the case for you, note that there are numerous techniques you can employ to make it happen. Here are six of them: 

 

1. Keep It Short

As noted in Entrepreneur, you should strive to keep the videos you produce as short and succinct as possible. Ideally, your video should be less than three minutes long. This strategy is effective for many reasons, including the fact that it means you'll be providing the viewer with a lot of valuable information in a short period of time. Creating short videos also decreases the likelihood of you losing the viewer's interest. To really optimize the video, make sure that you share what it is about within the first few seconds.

photo: Lee Flynn

2. Develop A Compelling Call To Action

Videos are a form of advertising designed to compel the viewer to do something. This could involve making a purchase, signing up for your e-newsletter, sharing your brand with other individuals, etc.

To ensure that your viewer does what you want them to do, you need to create a compelling call to action. Be sure that the call to action provides the viewer with an incentive for following through. An example would be "By making a purchase today, you can save 50% on this cutting edge lawn mower!" Ideally, this call to action should appear at or near the beginning of the video. It should also be repeated numerous times within the video, including the end.

 

3. Include Your Contact Information.

Your video should make it easy for the viewer to get in contact with you. There are several ways that you can include your company's contact information, including titles and captions, links, annotations, and voice-overs.

 

4. Utilize Titles And Subtitles

Creating a catchy, descriptive title for your video is immensely important. Doing so will enable your viewers to understand what your video is about immediately. Also be sure to include subtitles so your viewer can follow along as major themes change throughout the video. Video production companies will typically offer title and subtitling services to help you with this endeavor.

 

5. Be Upbeat

In the Forbes article "6 Qualities To Make Your Videos Go Viral," Ilya Pozin notes that there are several strategies individuals can use to increase the likelihood that their videos will be seen by a ton of people. One of those strategies is ensuring that the video has a positive overtone. In defending this claim, Pozin noted a study which found that the content which was shared the most tended to incorporate an upbeat note that engendered happy emotions.

 

6. Engage Your Audience

This strategy is applicable and advantageous for any aspect of your marketing campaign, including video production. Engagement is all about getting your viewer actively involved with your brand, and optimized engagement tends to entail higher conversion rates and brand loyalty. There are numerous techniques you can implement to get your viewers involved, such as including a questionnaire at the end of your video. You can also answer questions posed by your audience in the video. Even sharing a bit of personal information about yourself promotes engagement because it enables the viewer to develop a sense of relationship with you rather than simply considering whether to buy your product.

If you're serious about creating a successful video that can be shared on Facebook, now is the time to start implementing techniques that will help you do so. You can use some or all of the techniques outlined above to produce the dynamic, exciting video that will capture and keep your audience's attention!

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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The internet has become a great way for people to promote themselves online. However, if you're going to promote yourself online, you want to do it in the most professional way.  

 

Here are some tips to help you reach more people online.


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Create Videos

You are probably already posting articles. Are you also posting videos? Some people like to read articles, and some people like to watch videos. Some people like both. If you add videos to your website and social media pages, the additional media option can reach more people. At the same time, you don't want to alienate anybody. Therefore, be sure to have subtitling services add closed captions to your videos to prevent excluding deaf people.

 

Create QUALITY Content

 

Did you know that there are roughly 27 million pieces of content uploaded onto the internet every single day? That's a lot of content out there! Every day! So, you need to make sure that yours is as good as it can be. Write articles on trending topics and make the articles visually appealing to your clients. All articles should include graphics, pictures, or both. My best advise is to find one writer that you mesh with and hire them on contract to write for you regularly. Always quality check to make sure that the articles are up to par. Do not be afraid to be funny- no matter what your field is. People read articles that they find interesting, funny, or sexy.

 

 

Analyze the numbers and adjust accordingly

 

You can always analyze the numbers. You can see which articles get the most hits and which ones your clients don't seem to be interested in. You can also follow trends. Try to post at times when you know that the most people are looking at your pages. And if a certain article topic seems to be getting attention, try to write on the same topic in a different way.

 

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Utilize social media

 

If you're not already using social media to promote your business, that's a mistake. Almost everyone is on social media today. In fact, most people get notifications from social media straight to their phone. The main social media sites to use are Facebook and Twitter. If you work in a photogenic field, you may also want to sign your business up for Instagram, too. Google+ is extremely important, because it will help put your business on Google's map when searched.

 

Promotions

 

The best way to get people to like you or be your friend on social media or to visit your website is to give them something. Put a coupon exclusively on your website and make them join your newsletter to get it. You can do similar things with social media. Now that you've got them, be sure to post interesting content and put up some promotions from time to time.

 

Don't over-do it

 

Being overzealous can actually hurt you if you're looking to reach out to people online. Instead of useful content, it could start to come off as spam. Keep social meeting postings to about 2 - 3 a day. A newsletter should be about once a month.

 

 

Hire a professional

 

One of the biggest reasons to hire a professional is that you have better things to do. Sure, you could learn how to resize an image that you want to put on your website, and you can write an article that applies to your field. If you are doing that, who is doing your job, then? Hire a professional. It's best to find someone who can handle as much of the responsibility as possible. Be very clear about your needs and check the work regularly to ensure that you are satisfied.

 

Online marketing can bring a business to a completely different level. If it's used properly. Follow these tips to see what a difference it can make.

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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Follow us on Philly2Philly's Facebook page!  And don't forget to "like" Philly2Philly

 

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Any ideas or submissions? Just send them to info@philly2philly.com

 

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