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The World Cup is an international sensation every time it rolls around. It is the biggest event in the biggest and most popular sport in the world. It is a huge deal every time. The thing that smart business owners realize is that it is also a great opportunity to market to potential customers. Those who are smart with their marketing ideas and dollars during this special season can really expand their customer base in a significant way. Photo: News.com.au

It Is Not Just For Large Companies

Some of the largest companies in America are indeed using the World Cup as a way to promote themselves and their brands even farther than they already have. However, the World Cup is not just for mega-sized brands to get their message out. Rather, there are plenty of small companies which also may benefit from plastering their name out there while the big game is going on.

 

 It is pretty obvious that a smaller company has to do things a bit differently than a big one due to budgetary restraints. Still, it is not out of the question that a small company could actually come out as the big winner of the World Cup if they are clever in their marketing.

Reward Employees Who Come Up With Great Ideas

Your employees deserve credit when they come up with great ideas. Employee recognition companies may be able to help you come up with creative ways to reward employees who come up with interesting marketing ideas for the World Cup event. You might be surprised by some of the creative ideas that are right there at the surface. Your employees may very well have the Golden Ticket as it were to advertising successfully during the World Cup.

 

The payoff that you reward an employee with may be nothing in comparison to how successful their idea ends up being for your business. Weighing things out like this helps to put them more into prospective. You just might have to figure out how you are going to reward the employee who really helps you bring it home with your advertising.

Be Careful How You Market

There have been some truly awful advertising campaigns that have been cooked up by large companies. MasterCard is one example of this as they were shown to have made a huge mistake when they tried a marketing gimmick in which they pledged to feed ten-thousand children every time a few particular All-Star players scored a goal during the World Cup.

 

That sounds nice until you think about it from a different perspective. It felt as if they were dangling the food above the heads of starving children based on the results of a soccer match. It did not make for a good image, and it opened them up to a lot of criticism. You can imagine that whomever came up with that idea was likely fired shortly thereafter.

 

 All of this is to say that you have to be careful when you advertise around such a huge event. Don't think that you can just slice and dice up any random idea and then run with it. You have to have a lot of intention and purpose to what you are doing. If you fail to do that, then you are just going to end up with a lot of angry people calling for your head.

Get Into The Spirit Of Things

Probably the best way to show people that you are serious about the World Cup is just to get into the spirit of things. This means doing things like engaging on the social media hashtags about the matches and perhaps even incorporating a soccer theme to your website. You can come up with the ideas, but you should make sure they show people that you are serious about wanting to be a part of this whole World Cup obsession.

Dawn Castell is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.

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Photo: News.com.au



How can you know that you have selected the right employee for the job? The answer is rarely easy. It is often the case that we do not know much about what we are getting ourselves into with a new hire until they are working for us. Luckily, it is possible to find those right hires if you are thinking ahead of time about what you need to do to make this happen.

How To Make Your Employees Better

Defining The Job Ahead Of Time

The truth is, you should have a definition of the job ready to go ahead of time for any potential hire. This might seem like a minor detail, but it is best to let someone know exactly what they are getting themselves into before they dive in head first.

 

The reason for this being that the individual you interview for the job needs to match up well with what is expected of them in the job. As long as they are on the same page as you about what they are getting into then they should be able to figure out if this job sounds like it is right for them or not.

 

Make Your Goals Clear

Once you have settled on the right hire it is important that you maintain a level of clarity about what is expected of them. Employees should always know what the boss wants to get out of any particular project or task that they have been asked to work on. It is only fair that the boss continues to keep the mission obvious to an employee once he or she has taken on the mantle of the job.

 

The goals that a company has need to be clear anyway in order to make sure that the project is being done properly. Someone who goes rouge with a project is wasting time and may not even realize it.

 

Focus On Work-Life Balance

There is new research out that suggests that an employee's productivity is far more important than the exact amount of hours they work. This is a critical finding when you really think about it. The work culture that we have set up in a lot of ways puts an emphasis on the number of hours we put in. However, the value of those hours is far more important to the bottom line of a business.

 

Employers should consider allowing their employees to have more control over their own work schedule and perhaps even allow them to work from home at least some of the time. They should offer a reasonable amount of vacation hours and actually encourage their employees to take those hours (more than half of all Americans left some vacation hours unused in 2015).

 

Have Good Incentives

People obviously go to work to make money, but it is not the only thing that encourages people to get more work done. Rather, a whole laundry list of incentives are helpful to encourage people to work smarter and longer. The fact that companies have access to this information and still do not always use it is mind-blowing.

 

There are things like extra vacation hours that one can dole out to employees who do extra work or do great work on something assigned to them. There are little awards that one might also give to employees that have done a great job. Make sure that you don't make the awards too cheesy but at the same time make them desirable enough that people will want to strive for them.

 

There are a number of ways in which employees can get better at their jobs. Some of those ways are explained at https://employmentboost.com/. It is probably one of the easiest ways for a company to start to make a difference in its own bottom line. If you care about producing the highest quality of work that you possibly can, then you need to focus on making your employees as high quality as possible.

 

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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From hiring to payroll, and marketing to menu creation, and more, you need the right tools and strategies to create a successful restaurant in a big city. The restaurant biz is a tough one, especially in Philly, where the food is amazing. Here are some tips to help you get an edge on the competition.


Menu CreationBuilding A Competitive Restaurant In A Big City

If you want to understand what menu to run with, you need to do a little research. What other restaurants exist in your market? If you are entering a market with a lot of seafood restaurants, for instance, you might want to take a different angle.

Perhaps you have an amazing dish with shrimp, but if you were to lead with that you would get crushed by your competition. Maybe take that item and turn it into a nightly special so that your focus can be on something else. Always use local and fresh ingredients when you can. And keep your menu simple. By following these menu tips you can have a robust variety of dishes that set you apart, save on costs, and keep people coming back.


Limit Theft

Unfortunately, theft can be a huge issue in the restaurant industry. This is a threat to any business, but it is magnified with restaurants due to the already low profit margins. If you find that food is being snuck out or consumed somewhere in the restaurant by employees, you need to put measures in place to stop it.

One way to do this is to offer discounted or even free meals for employees. This can take away their desire to take food that doesn't belong to them and you can plan for these perks and build them into your costs. Another way is to do more thorough background checks. Finally, installing security cameras is a last resort.


Hiring

Knowing how to find potential employees is a problem that many restaurant owners face. Working in a restaurant is not easy work. So if you're going to fill all the roles you have available, from a line cook to a manager to a chef, you need to leverage the right tools.

Consider tapping into your personal network first and foremost. You might be surprised who knows who. Your aunt, your cousin, or your friend might just have a lead on the best person for your next position. In addition, don't overlook social media. Looking on LinkedIn or other social profiles can give you a huge insight into how your candidates would fit in your culture.


Don't Avoid Marketing

Marketing is one of the most important aspects of your business. If your restaurant doesn't have great marketing, people won't know you exist. This will lead them to go to other ones in your area and eventually you will go out of business.

In order to have great marketing, ask yourself what your core brand image is. Whether it is upscale, midscale, or budget food will determine what kind of brand messaging you put out into the world. Marketing is also a part of how you design your interior, who you hire, and what kind of customer experiences you offer. After all, social media can work for or against you. If you make a habit of providing a great meal experience, people will take to the social boards to give you great word of mouth. This is something Chick-Fil-A has absolutely mastered.

The restaurant industry is one of the most dynamic and competitive in the world. If you are going to have success, especially in a big city, you are up against a lot of other businesses that want the same thing. So it is vital that you take the right approach. Otherwise, you could end up wasting time, energy, and money. Use the advice above and soon you'll have a thriving restaurant that everyone wants to go to.

Brett Clawson is a business owner and entrepreneur with over 10 years of experience. In his free time, he enjoys writing and learning about emerging business trends.

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Customers are the lifeblood of any business. Engaging with customers is thus a crucial undertaking of any business. However, many entrepreneurs are not adept at engaging with their customers at a real level. In many instances, companies do not understand the importance of making such connections with their customers and instead seek to shove sales proposals and marketing language down the throat of their customers.Strategies For Real and Deeper Engagement With Customers

 

Not only does a business need to know its customer demographics, but it also needs to know their customers on a personal level. Understanding customer needs, reasons for buying, etc. is paramount to the success of any business. In the traditional business setting, getting one sale from a customer was enough. In recent times, customers have expectations; they expect their relationship with a brand to go beyond simply using the company's products.

 

For a business to have sustained relationships with their customers, it is vital to reevaluate how they engage with customers. This article divulges details on the effective ways to engage with customers.

Create Emotional Connections

Research has shown that strong emotional connections with customers enable businesses to increase customer loyalty and charge premium prices. Companies that seek to build emotional connections with their customers do so by showing the customers that they are dealing with actual people. A company can create emotional connections by developing a way to introduce themselves to a customer, having a brand ambassador, or having brand logos.

Responding to Customer Queries Promptly

One of the most effective tips for engaging with customers on a personal level is guaranteeing timely responses. Customers cite that timely responses make them feel like the product/service is personalized to their preferences. The rule of thumb is that a business should respond to customer emails within twenty-four hours.


The shorter the response time, the more valued a customer feels. Research shows that the chances of converting a new lead into a loyal customer drop by around 400% if a business waits longer than five minutes to contact their leads back. However, numerous businesses overlook the importance of getting back to a customer within a good timeframe and often lose out on numerous opportunities.

Create Communities

Engagement marketing creates an opportunity for businesses to dialogue with customers, and for customers to exchange ideas and views amongst themselves. Communities, as well as online forums, have been an age-old strategy businesses use to influence activity around their brands. Online communities allow businesses to have discussions with customers, share information, answer queries, and deliver updates. Essentially, businesses that engage with customers on social media platforms can utilize such platforms to leverage customer loyalty to the brand.

Meet Customers in Real Life

One effective way to personalize the customer's experience is to request a one-on-one meeting with the customer. Research shows that customers are more likely to agree to buy if you meet face to face. A company can organize events where they meet customers and clarify all questions customers have about the business. Events aim to deepen the bond customers have with a company. When organizing events, the business should seek to grow their partnership with customers even though the event costs money and does not guarantee a short-term profit.

Offer Value for Money

Engagement involves offering "value" as a package as opposed to just products. A firm should seek to advise and enlighten customers and in the process get the opportunity to market its products. Even though a customer eventually purchases a product, it is essential that the customer feels like they have obtained value for money. The customer should look forward to the next interaction with the business.

Rewarding Customers

Acquiring new customers is expensive. Therefore, one of the objectives of a company's customer service goals should be to ensure that current customers are 100% satisfied with the company's services. It is cheaper and easier to retain customers who have already purchased from the company. Additionally, studies have shown that repeat customers spend more money in a business than new clients. Businesses should thus seek to reward their existing customers in different creative ways such as discounts, cash-backs, shopping points, gifts etc.

Inspire People

Inspiring people is a strategy firms can apply to influence the customers' attachment to the vision of the brand. One effective way to inspire people is to show customers your awareness of social issues. When a company positions itself as an agent of positive social change and evokes important debates then it can gain a following.


Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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From high turnover to low performance, a toxic workplace culture can create problems that no business can afford to ignore. Finding new ways to improve morale or attempting to foster and maintain a sense of community within the workplace can have numerous potential benefits. Whether it's adopting a set of shared values or making the extra effort to find professionals that will be better suited to the social atmosphere and environment of the workplace, there are plenty of ways that employers may be able to help create a more positive, productive and beneficial workplace culture.

Photo: Brett Clawson

Placing Values Before Growth

Choosing to prioritize future growth and higher profits above all else can often be self-defeating. The potential gains and advantages of such an approach are often short-lived with the negative impact that may be had on workplace morale could create lasting problems. Determining a set of core values for a business and its associates can provide both drive and clarity in the days to come. Creating a mission statement in order to cement the chosen values of a company, organization or workplace is often the first step towards creating a culture that will be both more beneficial and sustainable.

 

Selecting and Hiring the Right Candidates

Workplace culture begins and ends with employees and businesses who discount the importance of selecting the right candidates during a hiring process may find that any future efforts to improve culture and atmosphere to be an uphill battle. Employees who are unable to work within a group or team often prove to be a serious liability. It is not uncommon to find professionals who feel that possessing a rare talent or a skill set that may be difficult to replace can allow them to act in ways that may be detrimental to others. Knowing which employees to hire and which applicants and candidates to avoid can often make a far greater difference than many businesses might suspect.

 

Rewarding Efforts and Accomplishment

Even the most driven employees may begin to suffer from low morale in the event that their efforts and labors continue to be unrecognized or unrewarded. Employees who can expect nothing more than a wage in exchange for their hard work and dedication are rarely able to sustain an optimal level of performance over the long haul. Even simple efforts to recognize accomplishment or to celebrate both the personal and professional achievements of workers, staff and associates can have a positive impact on morale levels as well as the culture and social atmosphere of the working environment.

 

Soliciting Feedback and Encouraging Participation

Employees who serve as the point-of-contact with workflow and core operational processes often possess unique insight into how a company really operates. Soliciting feedback through an employee engagement survey, use of a suggestion box,  or as part of an interview process during a periodic employee assessment or review can provide valuable insight. Failing to be made aware of any issues that may need to be addressed or being unable to base their decisions on the best information available could leave business owners and employers struggling to enact more lasting or meaningful change.

 

Maintaining a Positive Culture

The culture and social environment of a business is always changing and evolving. Businesses that mistaking assume their existing workplace culture can be maintained without further efforts could be in for a rude surprise. Seeking out new ways to optimize efficiency and boost performance and learning more about the latest social trends and new tools that may be found can go a long way. There are plenty of tips for improving the culture of a business that may have a great deal to offer.


Brett Clawson is a business owner and entrepreneur with over 10 years of experience. In his free time, he enjoys writing and learning about emerging business trends.

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Photo: RobertHalf.com


If you are looking for a new job, there is a very high possibility that you have come in contact with a recruiter. The recruiters are meant to help you find a suitable job and improve your skills. You need to understand what recruiters do, and how they do it. In this article, you will learn what you need to keep in mind when dealing with a recruiter.


1. Play your cards right Photo: Karmelsoft.com

 

Landing your dream job through a recruiter is possible. A good recruiter can be an asset to you, but keep in mind that he or she does not work for you. A recruiter works for the company that needs to fill a specific position. Do not confuse your recruiter with your career confidante since that can make you miss the chance of getting employed.

 

Recruiters have expectations from potential employees, but they do not say them out loud. It is up to you to understand what a recruiter expects from you and do it right. If you are in the hospitality industry, make a point of checking out any Hospitality Executive Search Firm and understand everything they look for when recruiting. Prior research is crucial to meeting a recruiter.


2. Do not call a recruiter, he should call you

Unless you know a recruiter personally, never make the blunder of calling them. Use email as the first contact, and make sure it is clear enough with an attached resume. By doing this, you make it easy for the recruiter to understand who you are and why they should give you feedback. A recruiter might receive hundreds of emails from job seekers in a day; therefore, you need to ensure your stands out.


3. Clean up your act

Before you send a recruiter an email, ensure they are in the same field as the one you are interested in. If you are not confident with your resume, contact a professional to make you a great resume. A good C.V should be able to state all your qualifications, experience, what you are looking for, and what you have to offer. Keep in mind that so many people are looking for jobs. When sending a recruiter an email, be very specific about the position you are looking for in a particular company.


4. Maintain a professional social media presence

Recruiters will not be able to find you if your resume is not online. When recruiters carry out Google searches on candidates, the profiles on LinkedIn appear on top of the list. It is your responsibility to make sure that your LinkedIn profile has your professional picture and updated information. You never know when a recruiter will decide to look at your profile, meaning you always have to be ready. On the other hand, be very careful who you interact with on the internet. Top recruiters interview people who are in your LinkedIn network with the intention of learning about your performance and style of work. If your other social media pages like Facebook, Twitter and Instagram are not professional, do not link them to LinkedIn.


5. Work with multiple recruiters

A recruiter might take between three to six months to help a company fill in an executive post. Even if you are working with a particular recruiter on a specific lead on a job, reach out to as many recruiters as you can. The advantage of doing that is spreading your chances of landing your dream job. The more the recruiters you interact with, the more your chances of getting more job openings.


Conclusion

In the end, a recruiter wants everyone to get a job. Therefore, it is your responsibility to stand out from all the other people you are competing with for a job opening. Follow the tips in this article if you want to win over all the recruiters you come across. All the best in your quest of looking for your dream job.

James Ponds graduated with a MBA with an emphasis in marketing. In his freetime, he continues to study the current marketing/business trends, and enjoys golfing or boating on the weekend with his wife and kids.  


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Job search creativity is paramount because of the sheer number of applicants who apply for the same jobs. A recent study revealed that more than 100 people apply for the same job, no matter what job it is. With over 100 people lobbying for the same work position that you desire, you're going to have to do something to make yourself more marketable. Here are some helpful tips.

 

1. List Your Computer ProficiencyPhoto: kut.org

Computer and software proficiency is in the top 10 list of skills that employers desire and have desired for years. Therefore, don't be too shy to list your computer software experiences on your resume even if you don't think it's significant. Your knowledge and experience in that one program could be the very reason that a prospective employer calls you.

 

2. Cross Educate Yourself

Cross education is a new tool that people are using to position themselves higher in the job search market. For example, let's say that your goal is to land an accounting job at a pharmaceutical company, and your major course of study is accounting. You may want to obtain pharmaceutical sales training as well as accounting training. That way, you could get a job in pharmaceutical sales even if you aren't the company's first pick for the accounting job. This can work with any line of employment, and it's well worth investing in the training.

 

3. Offer Open Availability

You can make yourself more marketable immediately by offering open availability. Open availability means that you are willing to come in for an employer at any time on any day and even if it means that you have to drop everything. You may have the opportunity to express your open availability at some point during the application process. Make sure you put it in there for them to see it, but only do it if you're sincere about it. The goal is not just to land a job but to keep it for the duration. Thus you can only say you're open if you're actually open. Open availability is quite desirable, and not a lot of applicants have it. It will definitely give you an edge.

 

4. Highlight Your Sales and Customer Service Experience

Sales and customer service are a part of every job, and experience in the positions may catapult your placement on the list of applicants. Employers look for people who can cater to their customers, and they appreciate employees who can push their products and services in a way that works, too. Do spotlight your sales and customer service experience even if the position that you're applying for isn't one of those. You could give yourself an additional edge if you can add any statistics regarding your sales efforts.

 

5. State Management Experience

Another way that you can make yourself more marketable is to stress your management experience. You don't have to be an ex-store manager or the CEO of a company to get a prospective employer's attention. You can get the same attention even if you were in a lead position or training in management in the past. What they're looking for is your problem solving skills and your ability to work with others to achieve a common goal and succeed. It's also a good thing if you have amazing operational skills. Don't skip over the experience on your resume even if you don't think it will make an impact. Again, it may be an element that separates you from many of the other applicants. You'll want to give yourself as much of an advantage as possible because many people will be competing with you.

The tips mentioned above should help you to take some steps that could boost your eligibility for a hire. Try some of them before you go for your next job and then watch your growth from applicant to new employee.

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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Photo: kut.org



Whether you're moving to a cheaper space or expanding to new borders, relocating a business is never an easy task. From filling out paperwork to packing up office equipment, the decision to move comes with a myriad of challenges that you have to be aware of and prepared for. You want to make sure your business gets up and running as soon as possible when you move to your new place. To help navigate this physically and mentally exhausting process, use the six tips below: Business Relocation: Six Seamless Tips

Study Your Location

Your new location should be conducive for your business to thrive in. If your new prospective location doesn't offer anything new in terms of potential customers, lower operational costs, and other opportunities to capitalize on, then there is moot point in moving to that said location. Study the location including demographics, competition, crime rate, cost of living, etc.

 

Where you'll be relocating to will dictate how much foot traffic comes in and out of your storefront, what fees you'll be paying for, and how much insurance coverage you'll legally need.

Throw Stuff Away

Moving opens up the opportunity to throw those old electronics and worn out furniture that your business has. Throwing out stuff you don't need anymore should be done before you start packing items. This will help declutter the room and give you space to move around while packing and hauling boxes. You can also donate office equipment to charities and non-profits. You can declare these items as deductibles on your tax forms as long as you donate it to an accredited organization. A less charitable way to get rid of your unneeded items is to sell it online. Post it on websites, like Craigslist, and apps, like Offer Up.

Pack Early

Don't wait until the very last week or month to start packing your stuff. If you are moving a fairly sizable business, you should start packing asap. Buy packing supplies including boxes, styrofoam, bubble wrap, and packaging tape. Consider using recycled boxes, which are more cost-effective and environmental friendly. Start with items you don't require on a regular basis. The larger your inventory of items are, the earlier you should start packing.

Consider Hiring a Moving Company

Hiring a moving company means costs, but it also means manpower to help you pack and transport your stuff from point A to point B. Just as it is smart to start packing early, contact potential moving agencies months in advance. Aside from price being the obvious deciding factor, you should also only consider moving companies that have permits, licenses, and proof of insurance.

Procure Insurance Coverage

If you decide to go the DIY route and rent your own truck, make sure to get insurance. Go online and ask for cheap insurance quotes to do some comparison shopping. While most insurance policies have a clause that covers rental cars, there are few policies that cover rental trucks. If you are involved in a crash or any roadside accident, you'll want some insurance coverage to cushion the financial blow. In addition to coverage for your belongings, if you are hiring people to help you load and unload trucks, consider getting worker's compensation coverage.

Ready Your Employees

You're not the only one affected by the decision to relocate your business. If you employ other people, you have to inform them of your plans, especially if you are planning to move to a different state hundreds of miles away from where you're currently established. This gives them time to decide whether or not they can relocate too or find another job. You should also inform your existing customer base. Announce it through a newsletter or even a simple note at the front door.

Final Thoughts

Moving your business to a new location is an exciting time for an entrepreneur. It creates new opportunities to grow your customer base and increase your revenues. Done right, you'll be opening for business in no time.

Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.

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Photo: jonusgroup.com



If you are a sales person in the Philadelphia area who is looking to have their own sales territory, it can be difficult. There are many others looking to win the business of every customer you talk to. Therefore, you need the right tools and information if you are going to succeed. Don't go it alone.

 

Here are tips to help you truly own your Philly sales territory now and into the future:Photo: Lynda.com

 

Prospect

You can only close deals if you have them in your pipeline in the first place. There are two ways to improve your sales: get better at closing the deals you have and get more deals in front of you in the first place.

Prospecting focuses on the first part of that. Luckily, today there are many ways to meet prospects. You can meet them at networking events, over the phone, or with social media. No matter what method you choose, make getting new leads a primary part of your daily tasks and you'll never be hungry for business.

 

Attention

You need to get a lot of attention today to stand out. With social media, anyone has a voice and therefore people are distracted by all the noise. Make sure you are doing something unique that will set you apart from the rest in your market. Make provocative videos, catchy headlines, and send out messages frequently to stay top of mind. That way when customer are needing your product or service you are the first person they will think of.

 

Follow Up

Most deals don't happen during one visit. You need to follow up multiple times. This can be tiring, but it is well worth it in the end. To make it easier, set a schedule with a specific action to take when following up customers: send an email, send a card, or make a custom video for them.

 

Meetings

You need to get better at setting up meetings with clients. When you are asking them to meet with you, propose specific times. Don't just ask for general time frames during the week. That way they have to commit to being there and it is harder for them to blow you off.

 

Presenting

Master your presentation and memorize it to the last word. If your presentation is locked down tight, you can impress potential customers. If you are sloppy, they will see through your sales pitch in a second.

 

Closing

People who can close love life. If you can't close deals, you need to improve this skill right now. You can have an amazing sales cycle and the customer will still try to put you off at the last minute. Study up on drills and sales closing techniques that can burst through that final bit of resistance. It could be the difference between staying in business or shutting up your shop this year.

 

Training

Training is the best way to get ahead in your sales territory. There are so many aspects to sales that it is impossible to cover them in this one article. However, no matter what industry you are in you can find great training companies out there. If you're in home improvement, get home improvement training. If you're in the medical field, there is great medical sales training. And if you're in tech, there are also great resources. Use them wisely so you can learn from the masters.

 

Owning your own sales territory in Philly can be tough. After all, it is one of the biggest markets in the states. However, if you play your cards right you can stand above the rest. Review the tips above and put them into action. Otherwise, you competitors may take your customers right from under your nose. Learn sales so you can effectively take over your market and relax once your book of business is full.

Brett Clawson is a business owner and entrepreneur with over 10 years of experience. In his free time, he enjoys writing and learning about emerging business trends.

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Big Mistakes You Might Be Making in Your Restaurant

 

You might have always dreamed of owning a restaurant of your own. After all, you might like being your own boss, and you may love the idea of sharing your food with others. However, your lifelong dream might have turned out to be a nightmare now that you have opened your restaurant's doors. Many businesses fail in the first few years that they are in business, and this is particularly true with restaurants. After all, the restaurant industry is an industry that can be tough to break into.

 

However, this does not mean that your business has to fail. Instead, it might mean that you need to look for the mistakes that you are making. Then, you can make major changes that can help you make your business a success. These are some of the mistakes that you could be making with your restaurant.

 

There's Nothing Unique About Your Restaurant

First of all, you have to give people a reason to come to your restaurant instead of the many others that are out there. You might make your restaurant unique by offering dishes that can't be found anywhere else, or you could focus on the atmosphere or the decor. Regardless, you have to figure out how to make your restaurant unique so that you can encourage people to come through your doors rather than heading to the same old places that they always visit.

 

Your Employees Aren't Properly Trained

You have to remember that your employees are a big part of your restaurant. They have a big impact on how things are ran, and they also have a big impact on the experience that people have when they visit your restaurant. Therefore, it is critical to make sure that they are properly trained.

 

For example, if your employees are not properly trained when it comes to food handling safety, then they could cause big problems for your restaurant in regards to sanitation. In fact, improper food handling by your employees can make people sick. This is obviously something to be worried about, so you should probably consider encouraging your employees to go through the proper training to get their food handlers certificate.

 

Additionally, you should ensure that you train your employees well when it comes to preparing food, working with customers and more. This can help you ensure that they know what to do in order to turn out great food and to provide your customers with a great experience. Then, you can help ensure that your customers are treated the right way when they visit your establishment.

 

Your Menu is Too Big

A too-big menu is a common problem in many restaurants. You might think that your customers want to have a big variety of things to choose from. However, if you offer too many options, you can make things overwhelming for your customers. Plus, this can make it harder to keep fresh ingredients without having to waste a lot. If you haven't done so yet, consider toning down your menu a little bit. You might find that it will save you money, allow you to turn out fresher and better food in a shorter period of time and help you avoid getting so overwhelmed in the kitchen.

 

 You Aren't Marketing Your Business Enough

 

Restaurant marketing is very important. Local advertising can help you bring people through the door. Additionally, nowadays, it is a good idea to do a bit of online marketing whenever possible. This can help you raise awareness about your business even more.

 

There are a lot of mistakes that can be made when you own a restaurant. Unfortunately, these mistakes can get in the way of your success. If you aren't careful, they could even lead to the failure of your restaurant. Luckily, all is not lost. By making a few changes, you can make your restaurant the business that you -- and your customers -- want it to be.

 

 James Ponds graduated with a MBA with an emphasis in marketing. In his freetime, he continues to study the current marketing/business trends, and enjoys golfing or boating on the weekend with his wife and kids. 


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