At some point in time, we’re all in the market to effectively build and expand our “brand name”, whether it’s for ourselves (building our name recognition and reputation for a job interview), or your small business (marketing all you offer to the public), or perhaps an organization we’re devoted to (gardening club, sports team, you get the point). Many are under the impression that “effective” marketing and branding are synonymous with “expensive” – not the case! Read on for highly-effective strategies that will get the word out about all you offer at zero cost to you!
First step: Blogging! Take all of your knowledge in your area of expertise and start channeling it into a blog. The magic of blogging - and its proven reputation for helping the world beat a path to your door - is legendary. Don’t believe me? Rent “Julie & Julia” from the library and get back to me. Blogging software is free, easy to use and eagerly awaits you on the internet, allowing you to effortlessly put your first entry into the blogosphere within minutes. A paragraph or two will do, but you can make it as long as you wish!
I generally update my blog every week or so, but I’ve connected with other bloggers who update their sites on a daily basis – there really are no rules. Hit a website like wordpress.com and get started! Within a few months, you’ll find a marvelous worldwide following that would have been impossible had you kept all of your fabulous thoughts to yourself.
Next step: Workshops! Think about the subject matter that you’re most passionate about. What is the topic you constantly find yourself bringing up amongst family, friends, co-workers and strangers on the street? Is it books and movies you love? Cooking? Card tricks? Saving money? Think about offering a workshop in your favorite subject – chances are excellent that you have a dozen nearby locations (high schools, community centers) that have “Continuing Education” classes, and they would love to have you join them as a paid Instructor! Case in point (and shameless plug), I’m instructing a “Give Yourself a $5,000-$10,000 Raise This Year!” Workshop on October 29th and “Turning Your Passion Into Profits!” Workshop on November 15th for North Penn School District’s fabulous Community Education Program – register online at www.npenn.org. If your schedule is free, I would love to see you there!
Final Step: Put out the word! Let your local news stations, radio stations, newspapers and magazines know about all that you do. Don’t forget to mention your outstanding blog and workshop schedule! Chances are excellent that your expertise in certain subject matter will interest them for a news piece. Go get ‘em!
Kristen Hagopian is a Syndicated Radio Talk Show Host, Syndicated Columnist, Motivational Speaker & Author of “Brilliant Frugal Living”. The Kristen Hagopian Show airs on Philadelphia’s 1180AM WFYL & Nationwide via Business Talk Radio Network. She resides in Chester County with her husband and two children. You can find her online at www.BrilliantFrugalLiving.com
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