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Top 5 Ways To Have Your Business Involved With Your Community


Small businesses need the support and loyalty of their local community to grow and become successful. By taking part in community projects aimed at giving back to the people, you establish an emotional connection that resonates and provides hope. There are many ways to get involved in the community including participating in local events, sponsoring youth sports teams, holding a concert, volunteering for community projects, etc.


Find out the best and most efficient ways you can participate and ensure that whatever you do creates real impact and is very much appreciated.


Sponsor EventsTop 5 Ways to Have your Business Involved with Your Community

Communities organize events to bring about co-operation, love, connectivity, and exposure. Small businesses can take advantage of this to get involved with the people by sponsoring any significant event. You can sponsor business exhibitions, musical concerts, holiday events, talent hunts and showcase, etc. You can also sponsor the local sports team or participants by funding campaigns in exchange for publicity.


Support a Charity

This is one of the most popular ways for businesses to get involved with community projects and get their brand known by everyone around them. You can support a charity by organizing a fundraiser event to help raise cash, material donations, etc. You can also sponsor an awareness campaign so that people can know the importance of supporting charities. Many small businesses today promote their products or services by promising to donate a certain percentage of their profit to selected charities; you too can copy this idea.


Create Scholarship Programs

Giving less privileged but brilliant young people in the community a shot at living their dreams is one of the best ways to gain sympathy with your local community. Your scholarship program can involve almost anything including educational scholarships to sponsor, partially or wholly, the best student in a community to attend college. You can also provide a scholarship for a sports or musical genius to go for higher or better training so they can become better at what they do. Scholarship programs help develop a good image for small business, connect you with the community, and indigenes will see you as someone who is not just taking money from them but is happy to give back.



Encourage your employees to fill volunteering positions that involve projects organized to add value to the community. Your staff can attend the volunteer programs by wearing t-shirts or other apparels showcasing your brand. You can also share videos and images of their participation on your official social media profiles and website. Volunteering for community projects shows that your company has time for more than just doing business. Volunteering is good because it provides service and impacts large population of citizens, including women and children.


By involving your employees, you are already creating an interface between your staff and new clientele base and resource for your business intelligence dashboard, for proper analysis, integration, and presentation of business data. You can take part in recreation centers, libraries, local soup kitchen, children's programs, etc.


Make Donations

If you don't have the time to get involved in physical activities, you can decide to make cash or material donations instead. Look for charity organizations, community projects, or other events that add real value to the people and make your donations to them. Many events organizers will put your brand name in their sponsorship or project support list in exchange for a substantial cash or material donation to their cause. Donations help community projects successful and taking part in it means you care for the people.


Getting your business involved with the community is something you must give serious considerations. Luckily, there are so many ways you can get involved, depending on your capacity, desire, and preference. You can make a donation to a local events organizer, encourage your employees to volunteer, create a scholarship program or sponsor a local event.



Lee Flynn is from the Wasatch Mountains near Salt Lake City, UT. After Lee spent years preparing himself, his home and his family, he decided he had to do more. In his free time, Lee helps educate those who want to do the same. Through small local workshops and articles, Lee trains and teaches others on home preparation, food storage techniques, wilderness survival and self reliance. After obtaining a bachelors degree from the University of Utah, Lee moved to the Salt Lake Valley where he now lives with his wife and daughter.


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