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This may be NBC's last Winter Olympics coverage once Comcast takes over

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If you have watched much of NBC's winter Olympics Coverage, it's been enjoyable and amazing to say the least. 

I couldn't imagine another network coming anywhere close to NBC with quality coverage.  This could all change after 2012 though.

It's no secret that NBC has been losing money by boatloads in recent years.  And, the 2008 Economic Collapse has made things even worse for them.

Now, it's a possibility that this may be the last time we see NBC Olympics coverage in the winter for a while.  They have openly admitted that they aren't making money from the Olympics, which is due in part to the huge expense of providing hundreds of hours of coverage through a plethora of different multimedia channels.  NBC paid over $800 million for the rights to the games and $2 billion for TV and online media rights for both the 2010 and 2012 games. 

Word is they are expecting to lose $250 million when it's all said and done. brian roberts

Once Comcast has control of NBC, you can expect many major changes.  Business won't be conducted at NBC like it's been.  Brian Roberts will run a tight ship.  With that said, there's a strong possibility the fiscally-savy Roberts won't try and outbid other networks like ESPN and Fox for the rights to the 2014 Olympics and beyond.

It's almost hard to believe that a network like NBC can lose money on a product like the Olympics, which is far superior to a lackluster product like the NBA.  By the way, how many of you watched any All-Star festivities this past weekend?

As Comcast imprints their footprint on NBC, it will be interesting to see how the bidding plays out for the 2014 games.  We may have seen NBC's last Winter Olympics coverage for a long time.

Photo of Brian Roberts from http://gfx.dagbladet.no