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How to Make Your Websites a Sales Magnet for Your Philly Company


Remember the days when you could just keyword stuff a bunch of information onto a web page and you could get a sailor to from it? Those were the days for sure, but let's be real: those days also brought on clients from a website who might also be un-targeted and a little bit of a hassle.

So, how can you increase your website sales without keyword stuffing and by genuinely connecting to your target audience? It comes down to two things: your content strategy and your funnel. Photo: Brett Clawson

Creating a Strong Content Strategy

Between blog post, emails, and social media posts it seems like everyone and their mother are trying to sell you a good content strategy. Here's the deal, you can create a great content strategy simply by setting up your end goal and working backward from there.

A strong content strategy is one that keeps your outcome in mind and then introduces the information that you have to your potential customers in a way that makes them say, “I want to know more.” Essentially, the content strategy creates warm leads for you.

So where do you start in creating a content strategy?

Keep in mind that, “Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable ... you name it,” according to HubSpot.

If you're just planning a content strategy or looking to get more website sales, focus on the written and visual part of your plan. Why? Because people gravitate toward what they can easily consume. Blog posts, explainer videos, or social media post that outline how to do something will help your audience stick better to you and come back to you later when it's time to buy.

Tie That Content to a Funnel

Now, if your content strategy is working but you have no place for the people who are interested in your product or service to go to, then you're basically losing out on customers that you created all of that content for.

A good content strategy will make a funnel part of the Strategic marketing of your business. What is a funnel? A funnel is essentially the modern way of saying sales process. a funnel allows you to guide potential clients and customers through a series of events that warms them up to the idea of a sale. A really good funnel will allow those same people to actually buy directly from you without having to reach out to you for more instruction.

There are a lot of popular options on how to create an email funnel in the market today. One of the top ones is ClickFunnels.

What Can Click Funnels Do?

While there are many other options you could choose from, most of them are quite prohibitive in their expense for small business owners. ClickFunnels allows you to create a sales funnel without the bloated price that their competitors suffer from, but with all of the features that you'll need for your business to run an effective content strategy.

The basic membership level of ClickFunnels features offer you the ability to get more website sales with their A/B testing and properly segment and qualify, nurture, then sell to those qualified leads.

As a company, ClickFunnels increase sales for small business owners and entrepreneurs helping them to add to their earnings by as much as 150%.

Another great thing about ClickFunnels is that there are many tutorials online--including YouTube--that can help to guide you when you're stuck. While their support is second to none, sometimes having a visual to walk you through the process is helpful.


With having a content strategy and connecting it to a funnel, you'll be able to see your website sales increase within a minimal amount of time. The key is to be consistent and not miss a beat with your plan.


Brett Clawson is a business owner and entrepreneur with over 10 years of experience. In his free time, he enjoys writing and learning about emerging business trends.

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