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Al Gore's Current TV Network Scores Big With Keith Olbermann Hiring


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The cat is out of the bag. Keith Olbermann is coming back to TV and will be on Current TV. I know you're wondering what the hell is Current TV. I never heard of the network to be perfectly honest. I thought it was a website before hearing about this news.

Eight years ago when Keith Olbermann joined MSNBC it was seen as a puzzling move. The network was small fries and struggling. Turn the clock eight years later and he had one of the highest-rated political shows on TV and became a household name.

Keith Olbermann was fired by MSNBC in January once Comcast's merger with NBC-Universal was approved. A few weeks later he has already landed on his feet and will join Al Gore's Current TV network.

Right now, Current TV is small fries, much like MSNBC was back in 2003. The network is featured in 60 million homes, but only accessible by people who are digital cable subscribers.

Olbermann will reportedly take on a leadership role at Current TV. In addition, he will launch a new primetime Political talkshow, based out of New York.

The hiring of Olbermann is a steal for Al Gore. His network is fledgling and has to make a name for itself in order to compete in the highly competitive business of TV news. Fox News, CNN, and MSNBC are entrenched heavily and it will take a herculean effort for any new network to tap into their ratings.

Gore is hoping that Current TV can bring over a majority of Olbermann's 1 million nightly viewers. MSNBC's ratings have taken fallen gone into the tank since Olbermann was canned, which proves how important he was to this network. Right now Current TV is said to only average 23,000 viewers in primetime each night.

If anybody can do it, it's Keith Olbermann - one of the most successful broadcasters in the history of television. Everywhere Olbermann has gone, he has won and helped his network become a winner. Olbermann is largely responsible for the emerging popularity of ESPN's Sportscenter in the 1990's, which helped to make ESPN a big-time network. He was a winner at Fox Sports Net after leaving ESPN. And, he was a winner at MSNBC.

Now, he'll get a chance to turn Current TV into a winner and a household name like ESPN.

Contact Dennis Bakay at dbakay@philly2philly.com